Heightened ROI Targeted Customer Activation

An American Online payments company was facing plateaued activation of new customers and a decline in frequency of their products’usage in APAC region. Read how Xerago resolved this.

An American Online payments company was facing plateaued activation of new customers and a decline in frequency of their products’ usage among their target audience in the Asia-Pacific region. Xerago was brought on board to identify causes and suggest recommendations to counter the same.

The client is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders

The company was facing plateaued activation of new customers and a decline in the frequency of their products’ usage among their target audience in the Asia-Pacific region. Xerago was brought on board to identify causes and suggest recommendations to counter the same.

Challenges

Xerago conducted a thorough analysis of the client's marketing operations and identified that...

  • No personalized customer campaigns or offers were being run
  • Campaigns were required to be run across the Asia Pacific at various region-specific timelines
  • Although the company possessed IBM Unica, its capabilities were severely underutilized<