Xerago helped an Indian financial services company generate leads and boost conversions significantly.

The client is an Indian financial services company focused on lending, asset management, wealth management and insurance. The company employs over 20154 employees at 1409 locations, and is engaged in consumer finance businesses, life insurance, and general insurance.Its parent company has been registered as a Non–Banking Financial Company (NBFC) with Reserve Bank of India (RBI) and is classified as a Systemically Important Non–deposit taking NBFC as per RBI Regulations.

Challenges

The company wanted to increase the leads and conversions substantially. Along with expanding the current consumer base, it also wanted to increase the cross-sell with the existing customer base. They wanted to have an omni-channel communication mechanism to execute campaigns to increase ROI.

Solution

Xerago implemented effective marketing campaigns on targetted segments which will eventually become successful leads.
  • Prepared and segmented a smart consumer-base based on the current available information.
  • Identified smart segments from the available data and made sure the segments are up to date by refreshing on daily basis.
  • Developed and executed event-based marketing channel.
  • Scheduled campaign run in every 3-4 hours targeting different segments which will eventually increase the number of campaigns and getting increased response.

Results

Xerago accomplished the results as below, and was retained by the client to manage their marketing campaigns on an ongoing basis.

Generated 14 lakhs of leads per campaign.

Achieved an increase of 2100% (10 leads to 220 leads per day).

WE'D LOVE TO KNOW HOW WE CAN HELP

Get in Touch

For queries regarding our Customer Value Maximization platform or our Professional Services

* Mandatory






captchaLoading Page - Xerago

By submitting this form, I provide consent to be contacted by Xerago for promotions. Please select your preferred communication mode:

CallEmail

Xerago takes your privacy very seriously. Please see our Privacy policy for more information on how we use your data.

dear

Name

Thank You

for reaching out to us. One of our representatives will get in touch with you shortly.

Show Buttons
Score yourself
Hide Buttons