Xerago helped a major Dubai-based bank work their way around domain authority and visibility issues.

The client is a bank which was established in January 2008 in Dubai - United Arab Emirates. It is owned by a big Investment Group in Emirates, Emirates Investment Authority, and by individuals and corporations in the UAE. Its network of branches spans the UAE in the emirates of Abu Dhabi, Al Ain, Dubai, and Sharjah.

The bank's website and product pages had poor Domain Authority (DA) & Page Authority (PA) by their business standards. DA and PA are search engine ranking scores that predict how well a website will rank on search engine result pages (SERPs). Xerago’s SEO intervention increased optimal DA and PA scores for the Bank through backlink creation, linkable content, removal of toxic links, and keyword optimization to name a few.

Challenges

The bank had a very moderate organic traffic due to the lower keyword rankings for most of the product keywords.
  • Authority of the website was low when compared with business competitors.
  • Pages lacked insufficient referring domains from other websites to support in ranking.
  • Also, there was inadequate diversity in link profile to generate quality traffic to the site.

Solution

  • Improved the quality of backlinks by acquiring links from various websites to create a diversity in link profile.
  • Outreached websites that mentions our brand name to provide us link back to the website.
  • Obtained links from .edu, .gov websites to improve overall authority and boost our rankings.

Results

The overall backlinks improved by 72%

Domain Authority improved by 17%

Page Authority by 18%

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