How Xerago helped a global banking giant, fix the imbalance on digital marketing spend to revenue generated, which had put a significant strain on their finances.

The largest bank in the world, with presence across the globe is our existing client. This major banking player was unable to equate their digital marketing spends to revenues generated through their paid channel. This imbalance put a significant strain on their finances. The Bank is technology-focused and emphasizes the development of financial capabilities to serve its clients spread across the globe.

Challenges

The bank was facing inflated bounce rate percentage which were highly disproportional to their digital marketing spends. This had both a commercial impact (higher bounce rate Vs higher digital marketing spend) and the numbers reported were not accurate.

Solution

Xerago's Web analytics division conducted audits and revisited every page on the client’s site to understand the drop-off based on channels, device type recommendation was suggested to effectively increase pathing for visitors to the page. Xerago created various pre & post login dashboards for website and mobile app (Adobe Analytics & Excel based) on daily, weekly and monthly basis to understand the user flows & behavior. Xerago implemented various level checks for remarketing

Results

Technology

Exit Rate to the bank’s premium banking product page has been reduced from 23% to 15% in Direct Channel within 8 months.

Total leads generated had a significant increase

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased

Adobe Analytics

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics

Results

Exit Rate to the Citi Priority has been reduced from 23% to 15% in Direct Channel within 8 months.

Total leads generated had a significant increase

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics

Technology

Adobe Analytics

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