Xerago analyzed the NGO’s existing site and the subpar conversion rates were directly attributed and identified that a significant percentage of site’s visitor journeys were flagged as incomplete and user drop-offs were especially high. Xerago proposed a landing page redesign theme to create an engrossing user experience, grab user focus and aid in task completion.
Xerago worked with their Marketing team to conceptualize an archetypal user’s attributes and behavior while browsing the site. Xerago employed a combination card sorting (open/closed/reversed) methods to engineer an intuitive, functional and utilitarian Information Architecture. The landing page included a few standout features such as Easy to understand content, grouped into logical units Minimal scroll navigation, Consistent context & Clear and distinct labels Easy forwards and backwards navigability.