DTC Online Insurance Selling Application

Xerago helped India's first private sector general insurance Company drive digital adoption of its DTC online insurance selling application by switching to an enterprise class CMS, achieving tangible results on all fronts.

The client is the first private sector general insurance company in India to be licensed in October 2000 by the Insurance Regulatory and Development Authority of India.


  • The existing CMS was rigid and did not allow the application to scale easily
  • The existing DTC application was not responsive
  • The cycle time for creating a partner portal using DTC took 28 days
  • Every change to be effected on the website resulted in a downtime


  • Xerago recommended a CMS platform switch to an enterprise-class CMS
  • Xerago evaluated a host of Enterprise Content Management Systems to identify a suitable CMS for the client that could manage content easily and provide unlimited scalability.
  • Xerago identified Liferay as an ideal CMS platform – It is a leading open source platform, offering content management, collaboration, and social out-of-the-box solutions
  • Xerago deployed Liferay in client’s environment and configured the DTC application as a portlet in the Liferay CMS platform
  • The new CMS allowed the client to easily manage the application content without taking the website down each time.
  • Further Xerago separated the front and back-end functions of the DTC application, so as to easily create customized insurance products for client’s partners