The bank was facing inflated bounce rate percentage which were highly disproportional to their digital marketing spends. This had both a commercial impact (higher bounce rate Vs higher digital marketing spend) and the numbers reported were not accurate.
Xerago's Web analytics division conducted audits and revisited every page on the client’s site to understand their inventory and increase the visibility for credit card entry from home page. Touch Points were added based on customer activity map to route the Customers to the desired product. Xerago created various pre & post login dashboards for website and mobile app (Adobe Analytics & Excel based) on daily, weekly and monthly basis to understand the user flows & behavior. Xerago implemented various level checks for remarketing