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Campaign Management Solutions

MarTech works only when humans work

Lots of mid-market and enterprise brands invest in marketing automation and campaign management tools.

Then wait with bated breath for their marketing velocity to go up.

Rarely happens, right?
So what is the solution?

You need a partner

Preferably one that starts with X and ends with O.

A partner with comprehensive capabilities.

Strategy - Understanding of your customer lifecycle and what is best for them at each stage

Marketing - Ability to conceptualize campaigns

Analytics - Micro-segment audiences to maximize response rates

Communication - Design creative that works. For each cohort. Each objective. And each channel.

And obviously you need MarTech

Looking for a partner? Don't forget the flashlight.

Marketing consultants are good with roadmaps. Of little use, operationally.

System integrators are good at tool installations. Not ongoing usage.

Campaign service providers can work the tools, but you need to tell them what to do.

You can't attain campaign management nirvana by piecing together a motley crew of service providers.

That is why you need Xerago's Campaign Management Solution.

Intro to Xerago Campaign Management Solutions

Do you want to run targeted direct / database marketing campaigns? You need a special kind of partner.

One who understands your marketing needs. Analyzes your base to create segments. And designs the right creative for that segment. Who uses your MarTech to design and execute campaigns.

Presenting Xerago's Campaign Management Solutions.

Intro to Xerago Campaign Management Solutions

Do you want to run targeted direct / database marketing campaigns? You need a special kind of partner.

One who understands your marketing needs. Analyzes your base to create segments. And designs the right creative for that segment. Who uses your MarTech to design and execute campaigns.

Presenting Xerago's Campaign Management Solutions.

Good marketing begins with defining the target audience. Here's ours.

Enterprise and Mid-market brands

We are looking for big. And hungry.

Base Size

1 million customers or more. Because, we aren't working on Excel!

Identifiable Contactable Customers

Any kind of targetable customer / subscriber base over any direct channel.

It's not like we are being finicky. It's just that we like to work to our full capacity and potential. And with clients who drive us to that.

Scope of Xerago Campaign Management Solutions

What you get. What you don't. What's optional.

Scope of Xerago Campaign Management Solutions

What you get. What you don't. What's optional.

Segmentation is included

However complex your segment rules, we do it so long as the tools are in place.

Modeling is extra

If needed, we can assign the stat geeks in our Digital & Data Analytics team to build response models.

Database sourcing is not included

We let our clients to source III party lists, as behavioral insights are rare and conversion rates are low.

Creatives are optional

We will boost our delivery capacity with creative bandwidth, and take on all the communication activities as well, if you wish us to do so.

No tools in place? No worries! We help you identify and implement the right solution with our world-famous juicy MarTech Management solution.

Ready to run? So are we.

Got a Campaign Management Platform in place? All connected to your data sources and channels?

YAY!! We would love to roll up our sleeves and get to work.

Ready to run? So are we.

Got a Campaign Management Platform in place? All connected to your data sources and channels?

YAY!! We would love to roll up our sleeves and get to work.

Got gaps? No prob.

Campaign platform broken? Data problems? Response rates down? Integration issues?

We will overcome your limitations and get you into BAU mode.

Alternatively, we just get the data dumps from you, and do the rest. Clean it up. Build an analytics layer. Deploy tooling. Plan and execute campaigns.

We usually bend over backward to help clients hit the tarmac running.

We are flexible that way. Literally.

Why Xerago?

15+ years of wisdom and competence. Distilled.

Remember when Kevin Durant was Rookie of the year?

In 2005. Since then, Xerago has been planning, prioritizing, developing, executing and optimizing tens of thousands of marketing campaigns.

Across large customer bases. Across customer lifecycles. Every. Single. Day.

Omni-channel is our second language. Our teams are multi-disciplinary. Our approach, workflows and templates are second to none.

You'll be buzzed working with us. Like with good bourbon.

Want to move mountains? Call Mohammed.

Got a massive customer base? Need a campaign management partner? Call Xerago.

Xerago has a proven track record for handling campaigns, targeted over humongous bases. We have cut target segments based on heuristics as well as statistical models for clients. Many of these clients have base sizes of 25 - 50 million.

Ask us for details.

100? 1,000? How many campaigns do you want to run?

Diminishing response rates are a sign that the campaigns need to be better targeted. Usually to a sharper base. This means more campaigns. Soon, organizations end up with 100s of parallel campaigns.

Xerago has clients for whom we run thousands of parallel campaigns spanning customer life stages.

However many campaigns you want to run, whatever your objectives are, Xerago has the proven capability to handle it.

100? 1,000? How many campaigns do you want to run?

Diminishing response rates are a sign that the campaigns need to be better targeted. Usually to a sharper base. This means more campaigns. Soon, organizations end up with 100s of parallel campaigns.

Xerago has clients for whom we run thousands of parallel campaigns spanning customer life stages.

However many campaigns you want to run, whatever your objectives are, Xerago has the proven capability to handle it.

Strike the bobblehead when the iron is hot

Daily. Weekly. Monthly. Quarterly. Ad-hoc.

Different campaign objectives require different frequencies. Sometimes you need a campaign to reach a customer when they are hot. Sometimes it is better to delay your messaging.

We understand the nuances of how best to time your campaigns to improve response rates.

Strike the bobblehead when the iron is hot

Daily. Weekly. Monthly. Quarterly. Ad-hoc.

Different campaign objectives require different frequencies. Sometimes you need a campaign to reach a customer when they are hot. Sometimes it is better to delay your messaging.

We understand the nuances of how best to time your campaigns to improve response rates.

10,000 hours? Try X3.

15+ years. 50+ clients. 100,000+ campaigns.

In the process, we have built a ton of IP - tools, systems, approaches, best practices, and templates. We leverage all these when we execute your direct / database campaigns.

If Malcolm Gladwell was right about needing 10,000 hours of "deliberate practice" to become an expert, we have 30,000+ hours doing this. What does that make us?

Our religion is Tech Agnostic

Xerago works with almost every Campaign Management Platform available. Yours included.

Unica? Adobe Campaign? Salesforce Marketing Cloud? SAS CI 360? Acoustic? Oracle Responsys?

You name the platform. If it is enterprise-friendly, then we probably have experience on it. We love some for their capabilities they have. We know the Achilles heel of others. Regardless, we work on all of them. So, whatever your specific tech, we are your high priests.

Know campaigns? No campaigns?

We have clients who know exactly what they want. We also have clients who get it conceptually. But they don't necessarily know how to bring their strategy to life.

Xerago works with every type of client. Those that are just getting their feet wet. As well as those that think that this is a solved problem and want to outsource their campaign operations.

Regardless of where you are, Xerago can pitch in and take you to Pluto.

Campaign Management is a 4 x 100 relay race

A profound understanding of marketing, and what it takes to meet business objectives

Analytical skills to design segments and maximize response rates

Tech skills to automate campaigns

Communication chops, obviously

This relay is what it takes to win at campaign management. And this is what Xerago offers.

Want to win Gold?

Not just campaigns. All the surround stuff too.

We don't do some of the campaign stuff and hightail it. We also integrate all the upstream and downstream pieces that you need for your campaign management.

Not just campaigns. All the surround stuff too.

We don't do some of the campaign stuff and hightail it. We also integrate all the upstream and downstream pieces that you need for your campaign management.

We play nice with the other vendors in the playpen

Most of our clients collaborate with multiple partners. We ourselves work with multiple technology stacks, consulting teams, and external agencies.

We are used to this world, and we are comfortable carrying our own weight. We aren't bullies. We play nice.

Not just Predictive. Predictable models.

Xerago defines and documents all processes and deliveries before starting work.

We agree on SLAs / TATs so you know when to expect our work. We mutually agree and allocate capacities and assign workload accordingly. So, our deliveries are predictable and without drama. That is the only way to keep calm and chug along.

If you ever miss the good old days of raised voices and temper tantrums, we can call you over for one of our high-pressure work-through-the-weekend deliveries. You may not like the French though!

Customer Acquisition. The End? Or the Start?

Most agencies shine at acquisition. But no one breaks down the post-acqui customer lifecycle. And customer lifecycle is not about Cross-sell and Upsell.

Some of the most successful brands in the world have become habits. This means doing what is best for your customers, while still enjoying mutual benefit. Not spamming inboxes with "Never Again" offers.

Xerago has an extraordinary understanding of this space, better than possibly anyone else in the world.

Your Customers. Omnichannel. Multichannel. Anychannel.

Email

Mobile Push Notification

Voice

Direct Mail

Websites

Browser Notification

Kiosks

Apple Messages for Business

Text (SMS / RCS)

Personalized Video

Chatbot / Smart assistants

Email
Mobile Push Notification
Voice
Direct Mail
Websites
Browser Notification
Kiosks
Apple Messages for Business
Text (SMS / RCS)
WhatsApp
Personalized Video
Chatbot / Smart assistants

If the tech exists to target someone 1-to-1, we have the ability to target them over that channel.

Enrich your customer profiles

Worried about the sufficiency of data for campaigns? You are not alone.

Many clients start engaging with Xerago, unsure if they have enough data to target their customers accurately. With minimal demographic and psychographic profiles.

Xerago has the analytical as well as the campaign chops to keep enriching customer profiles, so you can segment and target them better. While respecting all the privacy laws.

Enrich your customer profiles

Worried about the sufficiency of data for campaigns? You are not alone.

Many clients start engaging with Xerago, unsure if they have enough data to target their customers accurately. With minimal demographic and psychographic profiles.

Xerago has the analytical as well as the campaign chops to keep enriching customer profiles, so you can segment and target them better. While respecting all the privacy laws.

Marketing First. And Last.

We are not a tech company with a tool. We are not a creative company that has no understanding of tools. (Though we are creative.) We are not an analytics company that needs to be taught the difference between brand salience and recall.

Xerago is Marketing First. And that's how we like to be known. We are a Marketing company with inter-disciplinary AnalyticaTechnoCommunication skills. And we focus on doing whatever it takes for clients to meet their marketing goals.

We got more Campaigns than some brands got SKUs

Batch campaigns
Lights-out campaigns
Model-scored campaigns

Event-triggered campaigns
Interactive Campaigns (inbound channels)
Multi-step customer journeys

These are not just buzzwords. The usual batch blast is good for some scenarios. But to make your marketing really effective, you need mastery over the entire armory.

We worship response rates and lift curves.

We love tracking responses. Nothing speaks of our contribution better than campaign responses. All the hard work we put in is finally visible when a customer clicks. Or buys.

This is our daily mantra. Oh, ye Gods of Marketing, give us this day our customer responses, overflow our carts with customer purchases and make our campaigns shine.

Amen.

Advanced campaign mastery. Now in your armory.

Thanks to our vintage, we have a preternatural understanding of the underlying enablers.

We track contact fatigue to ensure your customers are not spammed.

We do offer arbitration to predict which offer works better for the least cost and save your margin.

We execute Test vs Control as a standard.

We evolve governance policies to help optimize your customer contact, campaign frequency, base sizes, and customer satisfaction.

Our processes, tech, and workflows have been honed over many iterations. Benefit from this mastery.

Infosec safe

Our campaign services processes and delivery infrastructure are certified compliant with Soc2 Type 2.
The campaigns that we run for you are compliant with CCPA, CAN-SPAM, GDPR, GLBA and CASL.

We don't ask for customer data with PII information. All PII customer data is completely opaque to the Xerago team.
We either use anonymized or tokenized customer data to manage campaigns. We also use a secure VPN to access your campaign and data platforms.

So, whether your data is in the DMZs within your premises or in the cloud, it never leaves your environment.

Campaign Management capabilities

Campaign Management BAU process setup
Campaign conceptualization
Campaign planning
Omnichannel campaigns/customer journeys management
Post campaign diagnostics and response optimization

Campaign Management capabilities

Campaign Management BAU process setup
Campaign conceptualization
Campaign planning
Omnichannel campaigns/customer journeys management
Post campaign diagnostics and response optimization

Xerago Campaign Management Workflow

Understand business and marketing objectives

Conceptualize and plan campaigns

Create and share calendar

Design tactics for each campaign

Orchestrate workflows and attach creatives

Schedule and launch campaigns

Track, monitor and report performance

Share learning and insights from post campaign review

You are in great company

Benefits of engaging with Xerago

Streamlined campaign processes
Supersonic campaign velocity
Stellar campaign responses
360 degrees channel reach
Tap every revenue opportunity across customer lifetime

Benefits of engaging with Xerago

Streamlined campaign processes
Supersonic campaign velocity
Stellar campaign responses
360 degrees channel reach
Tap every revenue opportunity across customer lifetime

From-the-trenches - Real-life victories

Actual real-life case studies from 15+ years of doing this. And loving every minute.

Client

A large global bank

Challenge

Transition from email to omnichannel

What we did

Campaign planning to production process set up
Roles and responsibility split up
End-to-end journey management

Results

Marketing campaigns executed using 5 channels

Client

Leading payments service provider

Challenge

Plateaued campaign velocity

What we did

Campaign management process consulting
Campaign workflow streamlining
Multichannel enablement
Campaign audience expansion (individual + merchants)

Results

5X increase in campaign velocity

Client

Multichannel Retailer

Challenge

Difficulty in executing omnichannel campaigns

What we did

Channel expansion
Lifecycle campaign creation
Goal wise channel assignment
Extensive customer profiling
Omnichannel trigger and batch campaigns

Results

23% improvement in retention

We value our customers' business. But long for their love.

Customer love

We are now able to manage our customer journeys way better than before. With more channels added to our campaign ecosystem, we could already see responses going up.

Citibank

It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners.

Abhinay Abhilash
Vice President, CLM
Zee 5

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

We are now able to manage our customer journeys way better than before. With more channels added to our campaign ecosystem, we could already see responses going up.

Citibank

It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners.

Abhinay Abhilash
Vice President, CLM
Zee 5

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

We are now able to manage our customer journeys way better than before. With more channels added to our campaign ecosystem, we could already see responses going up.

Citibank

It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners.

Abhinay Abhilash
Vice President, CLM
Zee 5

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

We are now able to manage our customer journeys way better than before. With more channels added to our campaign ecosystem, we could already see responses going up.

Citibank

It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners.

Abhinay Abhilash
Vice President, CLM
Zee 5

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom