Brand Awareness

Xerago helped a software giant drive brand awareness and reinforce it product positioning by running B2B marketing campaigns across channels that influenced email open rates of up to 35% (up from 14%) and provided insights that enabled real time analysis and optimization of campaigns

Technology

Results

Service Oriented Architecture

Overall discount and value-ads provided to the client during the Media buying and negotiation stage was 30% - 40 %.

Average email open rates increased form 14% to 35%.

Achieved click through rates of 0.71%

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