Posts by Category: Digital analytics

Beyond fancy software, cutting edge utilities / tools, Xerago is able deliver remarkable value.

Marketing analytics must span all digital channels to reflect the true performance of an organization. This post explains why it is necessary for every organization

Digital analytics has a lot to offer in the present and vast opportunities in future. Read on to know more.

While having effective web analytics is crucial for businesses,being obsessed over data gets marketers nowhere. Here’s why the obsession could be dangerous.

When one starts to delve into digital analytics, it is easy to get overwhelmed by all the information that is available. At first, it is not possible to distinguish between what is appropriate and what is irrelevant. Essentially the terrain…

Comprehensive insights from web analytics are possible only when all sources of data are integrated across touch points. Here is a breakdown of data silos.

Hasty choices of web analytics tools can get businesses in difficult situations. Here’s a quick checklist of what aspects need to be considered.

Knowing how web analytics works can give businesses the information they require to implement the monitoring process in a way that they derive maximum insights.

Digital marketing programs need much more than web analytics. It requires cross-channel digital analytics to know what works and what doesn’t.