Why Marketers Should Upgrade to IBM Campaign V10.0
In today’s digital age, engaging with a customer at the point of his ...Read more
Cognitive Marketing – What Does This Mean To Your Business?
With all the developments that have been taking place in the marketing spac...Read more
Key Benefits Your Business will see when you set up a Marketing Center of Excellence
A Marketing Centre of Excellence is a physical or virtual center of knowled...Read more
Marketing Analytics
Key Benefits Your Business will see when you set up a Marketing Center of ExcellenceDecember 21, 2020
Cognitive Marketing – What Does This Mean To Your Business?November 7, 2016
Why Marketers Should Upgrade to IBM Campaign V10.0October 20, 2016
Technology Marketers
5+ Ways Banks Can Retain CustomersJune 23, 2016
Retention Strategies In Retail BanksDecember 29, 2015
The eternal fight – Your kirana store vs SupermarketOctober 31, 2012
10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]February 9, 2021In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order […]- Why Marketers Should Upgrade to IBM Campaign V10.0October 20, 2016In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a […]
- 5+ Ways Banks Can Retain CustomersJune 23, 2016Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is […]
- Retention Strategies In Retail BanksDecember 29, 2015The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher […]
- The eternal fight – Your kirana store vs SupermarketOctober 31, 2012With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive. […]
IBM Unica Enterprise Marketing Management SuiteApril 1, 2012The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing […]
Unica campaign management: ConceptsMarch 3, 2012Managing campaigns using an Enterprise Marketing Management tool like Unica Campaign can be accomplished in many ways across a multitude of domains […]
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