Marketing Analytics

A truly omni-channel customer experience

A truly omni-channel customer experience

Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…

Technology for Marketers

Cognitive Marketing – What Does This Mean To Your Business?

Cognitive Marketing – What Does This Mean To Your Business?

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Unica powered unified view revolutionizes retail marketing

Estimated reading time: 4 minutes

1 January, 2012 ,

Retailers often suffer from the ramifications of not having a comprehensive understanding of customer behaviour across touch points. This post talks about a particular situation where Unica provided the solution to retailer’s dilemma.

Unica powered unified view revolutionizes retail marketing

Want great results?Start with the right talent

Estimated reading time: 2 minutes

10 November, 2011

Success of any organization depends on the right team to drive the required results. Here’s how organizations can ensure the right mix of skills throughout.

Want great results?Start with the right talent

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

Subscribe to our Newsletter

Categories

Archives

Subscribed successfully Thanks for Subscribing