Marketing Analytics

A truly omni-channel customer experience

A truly omni-channel customer experience

Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…

Technology for Marketers

Cognitive Marketing – What Does This Mean To Your Business?

Cognitive Marketing – What Does This Mean To Your Business?

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

One to One Marketing: How to Humanize Your Brand

4 minutes Read

14 September, 2016

How often have you received an e-mail that wasn’t specifically addressed to you? A lot of you might say – not very! Well, just because it gets dumped in your ‘promotions’ folder – it doesn’t mean you are not in…

One to One Marketing: How to Humanize Your Brand

Data, Analytics and You

5 minutes Read

12 September, 2016

Data is huge! We live in a digital age that creates data. Tons of it. About each and every person. It has been said that companies collect about 75,000 data points about an individual. It is this data that powers…

Data, Analytics and You

Banking 2.0

4 minutes Read

7 September, 2016

Some things don’t change. Some things do. A bank takes in funds (deposits) and lends them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving…

Banking 2.0

Social Media and Mobile Marketing

2 minutes Read

26 August, 2016

When was the last time you got through an entire day without your smartphone? Unable to recollect such a scenario? Don’t worry. You aren’t the only one. Most people find it hard – if not impossible – to survive without…

Social Media and Mobile Marketing

Why Your Content Marketing on Social Media isn’t working!

3 minutes Read

24 August, 2016

Content on Social Media is meant to be shared. That is how content marketing works on this platform. It gives your brand more exposure – to different kinds of people – and increases your “value” in their eyes. But there…

Why Your Content Marketing on Social Media isn’t working!

Is your content marketing working?

4 minutes Read

23 August, 2016

Sometimes content marketing just doesn’t work! You try every trick in the book but have nothing to show at the end of the day! Very few likes! No comments and absolutely no shares! Is that you? Studies tell us that…

Is your content marketing working?

Content Marketing and why you need it!

4 minutes Read

22 August, 2016

Take a look at the “Share a Coke” campaign. Know what they did? They started off by finding the 150 most popular names in Australia and putting them on the sides of Coke bottles. The result was just staggering! Everyone…

Content Marketing and why you need it!

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

Subscribe to our Newsletter

Categories

Archives

Subscribed successfully Thanks for Subscribing