Retail
Catering to the Homebody Economy – the End of Retail as we know it (6 minute read)
It is a great feeling when digital ads get clicks. But conversions are the goal – not just clicks. “Conversion” is also too global a term to be used as an e-com marketer sees conversion differently from bank, B2B or hospitality marketers. To extend your vision beyond clicks and conversion, this is what you need…
Read MoreThe eternal fight – Your kirana store vs Supermarket
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive. The Arrival of big retailers has no doubt had an effect on the Kirana Stores – a place where most of the buying used to happen until the early 2000s. In place of 5 kirana stores that…
Read More