Posts by Category: Banking

Event Based Marketing for a Financial Conglomerate

5 October, 2016

Hello there. I’m sure you are reading our series of articles on innovation in marketing. In our previous posts, we saw about the innovations in database integration and IBM campaign. By now, you might be familiar with our expertise in executing…

Event Based Marketing for a Financial Conglomerate

Banking 2.0

7 September, 2016

Some things don’t change. Some things do. A bank takes in funds (deposits) and lends them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving…

Banking 2.0

Why Banks must Keep up or be Left out

27 July, 2016

Banking is not somewhere you go. It is something you do. This is a basic truth. This is how the new evolved customer sees it. And banks need to sit up and take notice of it as well. Accenture reports…

Why Banks must Keep up or be Left out

5 Ways Banks can retain Customers

23 June, 2016

Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that banking products are easy to duplicate and at the end of the day, all of them…

5 Ways Banks can retain Customers

Banks and Marketing to Seniors

14 June, 2016

Banks have all kinds of customers. Some are young and some others are old. While we can all be caught up in marketing to a demographic of the young and the digital, there can be a segment that is older….

Banks and Marketing to Seniors

Predictive Analytics and Banking Customers

9 June, 2016

Photo by kathyturner1 Satisfying customers is something that all businesses including banks aspire to do. And that is not easy. The customer of today is evolved. He is demanding. He wants to be treated as an individual and wants to…

Predictive Analytics and Banking Customers

Why Banks need Social Media

21 May, 2016

Banks and customers alike have been a little wary when it comes to Banks being on Social Media. I mean banking is serious business, is it not? So what can you do on Social Media without compromising all kinds of…

Why Banks need Social Media

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