MarTech Management

Hey there! Welcome to the Xerago blog. Are you a B2C marketer – Who is working with multiple agencies on point solutions? Who has invested on a range of MarTech platforms? Who is spending a lot on media? Who firmly believes marketing has to be driven by analytics? Who feels the need to apply every…

You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…