MarTech Management
9 Reasons why you should stop dicking around and upgrade to Unica 12.X
HCL released a major update to Unica 12.0 in 2020. The upgraded Unica is sexier than ever. So, we just assumed all Unica users would upgrade. But no. Sadly, many, including some of our clients (Oh! the shame!), have not. Even though it has been 2 years since Unica released this update. ☹ Are you…
Read MoreMarketing transformation – What it is and when do you need it?
Hey there! Welcome to the Xerago blog. Are you a B2C marketer – Who is working with multiple agencies on point solutions? Who has invested on a range of MarTech platforms? Who is spending a lot on media? Who firmly believes marketing has to be driven by analytics? Who feels the need to apply every…
Read More5 Indicators of MarTech Management Transformation. [Checklist + Guide]
You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…
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