Marketing
Catering to the Homebody Economy – the End of Retail as we know it (6 minute read)
Some of us are aware that the US Retail industry had been going through a huge upheaval even before the Covid-19 pandemic set in. In fact, As early as 2015, we saw this in the case of Radio Shack which had to close down business, even as consumers moved to a Digital-first economy (The good news…
Read MoreKey Benefits Your Business will see when you set up a Marketing Center of Excellence
A Marketing Centre of Excellence is a physical or virtual center of knowledge that brings together existing expertise and resources
Read MoreCognitive Marketing – What Does This Mean To Your Business?
With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns. This process of discovering the link between our desires and the need to nurture them…
Read MoreWhy Marketers Should Upgrade to IBM Campaign V10.0
In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products across diverse locations and channels. But understanding and knowing a customer, knowing what he wants,…
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