Cognitive Marketing – What Does This Mean To Your Business?


With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns. This process of discovering the link between our desires and the need to nurture them…

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Why Marketers Should Upgrade to IBM Campaign V10.0


In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products across diverse locations and channels. But understanding and knowing a customer, knowing what he wants,…

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