Marketing
Catering to the Homebody Economy – the End of Retail as we know it (6 minute read)
It is a great feeling when digital ads get clicks. But conversions are the goal – not just clicks. “Conversion” is also too global a term to be used as an e-com marketer sees conversion differently from bank, B2B or hospitality marketers. To extend your vision beyond clicks and conversion, this is what you need…
Read MoreKey Benefits Your Business will see when you set up a Marketing Center of Excellence
A Marketing Centre of Excellence is a physical or virtual center of knowledge that brings together existing expertise and resources
Read MoreCognitive Marketing – What Does This Mean To Your Business?
With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns. This process of discovering the link between our desires and the need to nurture them…
Read MoreWhy Marketers Should Upgrade to IBM Campaign V10.0
In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products across diverse locations and channels. But understanding and knowing a customer, knowing what he wants,…
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