Marketing Transformation
4 Indicators of data analytics transformation
We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them and understood what is digital analytics and the indicators that signify the need for analytics transformation, you might me wondering why we did not touch on data analytics at all. That is because we felt that…
Read MoreShoppable Ads and their silent disruptions
Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…
Read More9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
Hey. Welcome to the first part of this brand new two-part series on the indicators of digital analytics transformation. If you are looking forward to know all about the basics of what is digital analytics terrain, take stock of your current maturity in the digital analytics scheme of things and understand how best you can…
Read MoreEnterprise Data – the Goldmine of the Future
In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…
Read More16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
Welcome back to the last part of this series. In the last two parts we saw the basic digital presence definition and 10 strategic, tactical and operational factors that indicate the need for transforming the way you manage your digital presence. In this article we will delve deeper on what is digital presence management and…
Read More16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
In the first part of this article-series, we spoke about the general digital presence definition and some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to…
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