Marketing Transformation
12 Indicators of digital marketing transformation. Part 2 of 2. [Checklist + Guide]
In part of 1 this series, we touched on the indicators of digital marketing transformation specific to paid digital advertising campaigns. In this article, we will talk about the other indicators (organic aspects) of digital marketing transformation. We all know the importance of Search Engine Optimization. Many of us invest heavily in SEO to drive…
10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order to achieve campaign management excellence. In this part, we will largely cover five operational facets that will show if your campaign management function is due for transformation or not. There…
10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
Marketing Automation / Campaign Management has been on the marketers’ radar now for more than a decade. Despite turning mainstream from being esoteric, this is one of those functions that have been adopted widely, but have varying success levels. You have brands that leverage this well on the one end of the spectrum and then…
9 Indicators of Digital Analytics Transformation. Part 2 of 2. [Checklist + Guide]
In the first part of this series we discussed the following factors that indicate the need for a transformation of your digital analytics. Translation of business needs into analytical use cases Getting actionable insights from your partners Comprehensiveness of digital analytics Cost of digital analytics platforms If you haven’t gone through the first part yet,…
4 Indicators of data analytics transformation
We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them, you might be wondering why we didn’t touch on data analytics at all. That is because we felt that data analytics in itself is a powerful function and deserves a separate post and so, here we…
“Shop-able Ads” and their silent disruptions
Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…
9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
Hey. Welcome to the first part of this brand new two-part series on the indicators of digital analytics transformation. If you are looking to take stock of your current maturity in the digital analytics scheme of things and understand how best you can improve, you would love this article. If you are looking to find…
First Party Data – the Goldmine of the Future
In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…
16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
Welcome back to the last part of this series. In the last two parts we saw 10 strategic, tactical and operational factors that indicate the need for transforming the way you manage your digital presence. In this article we will take a look at six more factors Let’s dive right in. # 11. Your portal…
16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
In the first part of this article-series, we spoke about some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to do overcome those. This part is…