Digital Presence Management
Managing your digital presence to achieve marketing success – The ultimate guide
This is the ultimate guide to manage your digital presence to achieve marketing success. What the heck is a digital presence? Isn’t it a website? Nope. Your digital presence encompasses all the content, communication, and interactions related to your brand across all of your branded, unbranded, mobile, social, and third-party properties. Your website is usually…
Read More9 reasons for managing online conversations
Not to belabor the obvious, but if your brand is being discussed anywhere at all online, you should be actively managing that conversation. It’s as simple as that. This article is about the whys and why-nots of managing online conversations. In case you are living in a cave. As far as you can tell, you…
Read More16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
Hey… Welcome to Xerago blog! So glad you are here! We’re sure you have an established digital presence. But is it enough to help you meet your marketing goals? This is a comprehensive post that talks about digital presence in its entirety and not just about one or two channels. And it will help you…
Read More16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
Welcome back to the last part of this series. In the last two parts we saw the basic digital presence definition and 10 strategic, tactical and operational factors that indicate the need for transforming the way you manage your digital presence. In this article we will delve deeper on what is digital presence management and…
Read More16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
In the first part of this article-series, we spoke about the general digital presence definition and some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to…
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