Marketing Center of Excellence
Marketing transformation – What it is and when do you need it?
Hey there! Welcome to the Xerago blog. Are you a B2C marketer – Who is working with multiple agencies on point solutions? Who has invested on a range of MarTech platforms? Who is spending a lot on media? Who firmly believes marketing has to be driven by analytics? Who feels the need to apply every…
5 Transformation Indicators of Conversion Optimization [Checklist + Guide]
After doing all the hard work of getting your audience’s attention and earning / buying traffic, you don’t want to leave it up to each of your portal visitors to decide whether to convert or not! You must use many creative ways to gain their attention within the portal so you can convert your audience…
12 Indicators of Digital Marketing transformation. Part 1 of 2. [Checklist + Guide]
Digital Marketing is a vast function involving both paid and organic efforts. Your organic efforts pay high returns with little investments. Whereas your paid efforts deliver quick returns for a higher payment. It has never been a choice for a marketer. Since Digital Marketing has been in existence for a lot more than a decade,…
5 Indicators of MarTech Management Transformation. [Checklist + Guide]
You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…
12 Indicators of digital marketing transformation. Part 2 of 2. [Checklist + Guide]
In part of 1 this series, we touched on the indicators of digital marketing transformation specific to paid digital advertising campaigns. In this article, we will talk about the other indicators (organic aspects) of digital marketing transformation. We all know the importance of Search Engine Optimization. Many of us invest heavily in SEO to drive…
10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order to achieve campaign management excellence. In this part, we will largely cover five operational facets that will show if your campaign management function is due for transformation or not. There…
10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
Marketing Automation / Campaign Management has been on the marketers’ radar now for more than a decade. Despite turning mainstream from being esoteric, this is one of those functions that have been adopted widely but have varying success levels. You have brands that leverage this well on the one end of the spectrum and then…
16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
Welcome back to the last part of this series. In the last two parts we saw 10 strategic, tactical and operational factors that indicate the need for transforming the way you manage your digital presence. In this article we will take a look at six more factors Let’s dive right in. # 11. Your portal…
16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
In the first part of this article-series, we spoke about some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to do overcome those. This part is…
16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
Hey… Welcome to Xerago blog! So glad you are here! How comprehensive is your digital presence? Do you just focus on your marketing portal, emails and SMS or is your digital presence mature? Regardless of how comprehensive your digital presence, are you sure your efforts are sufficient and contemporary? In this article, we will be…