Data and Digital Analytics
9 Indicators of Digital Analytics Transformation. Part 2 of 2. [Checklist + Guide]
In the first part of this series we discussed the following factors that indicate the need for a transformation of your digital analytics. Translation of business needs into analytical use cases Getting actionable insights from your partners Comprehensiveness of digital analytics Cost of digital analytics platforms If you haven’t gone through the first part yet,…
4 Indicators of data analytics transformation
We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them, you might be wondering why we didn’t touch on data analytics at all. That is because we felt that data analytics in itself is a powerful function and deserves a separate post and so, here we…
Shoppable Ads and their silent disruptions
Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…
9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
Hey. Welcome to the first part of this brand new two-part series on the indicators of digital analytics transformation. If you are looking to take stock of your current maturity in the digital analytics scheme of things and understand how best you can improve, you would love this article. If you are looking to find…
Enterprise Data – the Goldmine of the Future
In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…