Data and Digital Analytics
8 insightful analytical reports to sharpen campaign focus
Introduction Analytics is at the core of gathering, interpreting and actioning data-driven decisions for an enterprise marketer. Such insights inform customer behavior, performance tracking, business decisions, etc. Analytics is so integral to modern-day digital marketing that it is no longer considered a discrete activity, but part of the conversion continuum. All analytics platforms come with…
Read MoreShould brands ditch Facebook ads as part of a privacy transformation?
When it comes to online advertising, data is everything. So let’s look at some: More than 230 million Americans are active on Facebook. They make up a substantial slice of the $189bn global mobile marketing industry. Facebook ads drive 32 billion calls per year to American businesses. 26% of users who click a Facebook ad…
Read More9 Indicators of Digital Analytics Transformation. Part 2 of 2. [Checklist + Guide]
In the first part of this series we discussed on what is digital analytics terrain all about and the following factors that indicate the need for a transformation of your digital analytics. Translation of business needs into analytical use cases Getting actionable insights from your partners Comprehensiveness of digital analytics Cost of digital analytics platforms…
Read More4 Indicators of data analytics transformation
We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them and understood what is digital analytics and the indicators that signify the need for analytics transformation, you might me wondering why we did not touch on data analytics at all. That is because we felt that…
Read MoreShoppable Ads and their silent disruptions
Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…
Read More9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
Hey. Welcome to the first part of this brand new two-part series on the indicators of digital analytics transformation. If you are looking forward to know all about the basics of what is digital analytics terrain, take stock of your current maturity in the digital analytics scheme of things and understand how best you can…
Read MoreEnterprise Data – the Goldmine of the Future
In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…
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