CMO Manifesto

Introduction $7 Billion from One Small Tweak – A True Story! (3 minute read) Ole Kirk was a worried but determined man. A fire had destroyed his furniture factory completely. Yet here he was, building a bigger factory and seeing it as an opportunity. Tragedy struck again, this time, in the form of the Great…

One of the biggest challenges large banks face is – how do we retain our customers and grow as well?  How can a bank (in this case, whose stock performance has grown 20% YoY for the past 5 years) continue to maintain customer service excellence? To answer this, we need to first understand what customers…

We have all heard this theory, particularly in the past decade or so – that a customer is 57% sure of what he wants before he even calls a service provider/supplier. We also have some industry heavy-weights confirming this insight. Question is – How true/right is this really? Be that as it may, this does not hold true…

Introduction Big Challenges Call for Big Solutions – an Introduction (3 minute read) Brothers Richard and Maurice were handymen and set movers at Motion-Picture studios. When their father opened a food stand at Monrovia, California, they pitched in and helped sell hamburgers, potato chips, coffee, soft drinks, and apple pie. With a view to increase…