Posts by Category: Marketing

Cognitive Marketing – What Does This Mean To Your Business?

7 November, 2016

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Cognitive Marketing – What Does This Mean To Your Business?

Why Marketers Should Upgrade to IBM Campaign V 10.0

20 October, 2016

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Why Marketers Should Upgrade to IBM Campaign V 10.0

Event Based Marketing for a Financial Conglomerate

5 October, 2016

Hello there. I’m sure you are reading our series of articles on innovation in marketing. In our previous posts, we saw about the innovations in database integration and IBM campaign. By now, you might be familiar with our expertise in executing…

Event Based Marketing for a Financial Conglomerate

Real Time Marketing: A Double Edged Sword

23 September, 2016

On September 20, 2016 Donald Trump Jr. tweeted a photo with the below text: ‘If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem’….

Real Time Marketing: A Double Edged Sword

Why Omnichannel Communication

22 September, 2016

We know that all businesses communicate with their customers – they pull out all the stops and do whatever it is that they can to sell their products or services. What ends up happening is that customers get a ton…

Why Omnichannel Communication

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