CMO Manifesto
Measuring Marketing Transformation – Part 1
Next to supply chain, marketing is most affected due to the pandemic. Initially, marketers played their cards close to their chests, expecting the pandemic to be a short term thing. But once they realized that it was here to stay for a while, most of them, including the ones who were digitally naïve, were forced…
Read MorePopular Web Analytics Solutions used by Web Analytics Agencies
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software. Standalone Analytics Platforms Here are some standalone analytics platforms that are used by web analytics agencies. Google Analytics Matomo Hotjar Crazyegg Optimizely Google Analytics can give you statistics…
Read MoreCatering to the Homebody Economy – the End of Retail as we know it (6 minute read)
Some of us are aware that the US Retail industry had been going through a huge upheaval even before the Covid-19 pandemic set in. In fact, As early as 2015, we saw this in the case of Radio Shack which had to close down business, even as consumers moved to a Digital-first economy (The good news…
Read MoreTotal Experience – Why must Brands care?
In October 2020, Gartner released its Top Strategic Technology trends for 2021. Of particular interest to us was the mention of Total Experience. So what is Total Experience and why must brands take note? Firstly, as a brand, if you think just selling good products/services would keep you in business, you may need to think…
Read MoreMarketing Intelligence
Times change. Customers evolve. And their expectations alter. Marketing re-invents itself to keep pace with all these changes. In this section, we will bring you a series of articles that showcase various aspects of marketing, significant trends, and interesting subjects that we know will pique your fancy and more importantly, be useful for you as…
Read MoreSmall Page-Optimization Tweaks improves Traffic (8 minute read)
The Rub-el-Hizb, known as the Islamic star, forms the cross-section of what was the world’s tallest towers till 2004. Since 2005, that honor goes to the Taipei 101. The Petronas Towers, also called the Twin Towers, took just six years to build, which is not a small achievement, considering they stand at 452 meters. The…
Read MoreWhy you should Fix your Customer Journey – just Small Tweaks will bring Big Results (5 minute read)
*names have been changed for privacy reasons The next part of our series is a very interesting story on how small tweaks can actually bring you big results. Read on! Kim was at work earlier than usual. His boss had called the previous evening about the low numbers and traction their latest credit card application…
Read MoreWe Increased CTA Clicks with just 2 Small Tweaks – here is how (4 minute read)
Often considered the strongest in Asia, this Singaporean Bank pushes the envelope on their Digital-first approach. Partnering with this bank, we have been able to create some magical moments for them and experienced some highly challenging times too. You’d think there was no quick and easy way to increase the number of CTA clicks on…
Read MoreDomain Authority Increase by 25% with these 5 Awesome (and Small) Tweaks in 13 Days – we tell you as it Happened (5 minute read)
Next on our series on how small tweaks can produce huge results, here is a story of one of the largest banks in the world with a strong presence in Singapore, who has been a long-time customer with us. As their Digital presence partners, we ensure their portal generates business by way of more leads, increased form sign-ups…
Read MoreTried and Tested Small Ways to Boost Traffic to your Website (4 minute read)
Continuing our series on how just small tweaks can have a significant impact on your efforts … They say that Life is what happens when we are busy making other plans. Those words turned out to be prophetic as the world witnessed a pandemic that truly re-defined everything in our lives, right from the way…
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