13 lifecycle campaigns every enterprise marketer should run


The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase.  The AIDA -…

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Popular Web Analytics Solutions used by Web Analytics Agencies

When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software.  Standalone Analytics Tools Here are some standalone web analytics tools that are used by web analytics agencies. Google Analytics Matomo Hotjar Crazyegg Optimizely  Google Analytics Google…

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Domain Authority Increase by 25% with these 5 Awesome (and Small) Tweaks in 13 Days – we tell you as it Happened (5 minute read)

domain authority

Next on our series on how small tweaks can produce huge results, here is a story of one of the largest banks in the world with a strong presence in Singapore, who has been a long-time customer with us. As their Digital presence partners, we ensure their portal generates business by way of more leads, increased form sign-ups…

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Small Tweaks – Big Results


Introduction $7 Billion from One Small Tweak – A True Story! (3 minute read) Ole Kirk was a worried but determined man. A fire had destroyed his furniture factory completely. Yet here he was, building a bigger factory and seeing it as an opportunity. Tragedy struck again, this time, in the form of the Great…

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