CMO Manifesto
13 lifecycle campaigns every enterprise marketer should run
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase. The AIDA -…
Read MorePopular Web Analytics Solutions used by Web Analytics Agencies
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software. Standalone Analytics Tools Here are some standalone web analytics tools that are used by web analytics agencies. Google Analytics Matomo Hotjar Crazyegg Optimizely Google Analytics Google…
Read MoreSmall Page-Optimization Tweaks improves Traffic (8 minute read)
The Rub-el-Hizb, known as the Islamic star, forms the cross-section of what was the world’s tallest towers till 2004. Since 2005, that honor goes to the Taipei 101. The Petronas Towers, also called the Twin Towers, took just six years to build, which is not a small achievement, considering they stand at 452 meters. The…
Read MoreWhy you should Fix your Customer Journey – just Small Tweaks will bring Big Results (5 minute read)
*names have been changed for privacy reasons The next part of our series is a very interesting story on how small tweaks can actually bring you big results. Read on! Kim was at work earlier than usual. His boss had called the previous evening about the low numbers and traction their latest credit card application…
Read MoreWe Increased CTA Clicks with just 2 Small Tweaks – here is how (4 minute read)
Often considered the strongest in Asia, this Singaporean Bank pushes the envelope on their Digital-first approach. Partnering with this bank, we have been able to create some magical moments for them and experienced some highly challenging times too. You’d think there was no quick and easy way to increase the number of CTA clicks on…
Read MoreDomain Authority Increase by 25% with these 5 Awesome (and Small) Tweaks in 13 Days – we tell you as it Happened (5 minute read)
Next on our series on how small tweaks can produce huge results, here is a story of one of the largest banks in the world with a strong presence in Singapore, who has been a long-time customer with us. As their Digital presence partners, we ensure their portal generates business by way of more leads, increased form sign-ups…
Read MoreTried and Tested Small Ways to Boost Traffic to your Website (4 minute read)
Continuing our series on how just small tweaks can have a significant impact on your efforts … They say that Life is what happens when we are busy making other plans. Those words turned out to be prophetic as the world witnessed a pandemic that truly re-defined everything in our lives, right from the way…
Read MoreSmall Tweaks – Big Results
Introduction $7 Billion from One Small Tweak – A True Story! (3 minute read) Ole Kirk was a worried but determined man. A fire had destroyed his furniture factory completely. Yet here he was, building a bigger factory and seeing it as an opportunity. Tragedy struck again, this time, in the form of the Great…
Read MoreUnica Marketing Automation Propels Omni-channel strategy for a Large Indian Bank (5 minute read)
One of the biggest challenges large banks face is – how do we retain our customers and grow as well? How can a bank (in this case, whose stock performance has grown 20% YoY for the past 5 years) continue to maintain customer service excellence? To answer this, we need to first understand what customers…
Read MoreThe Higher the Engagement Rate, the Greater the Chances of Conversion – a Car Story (4 min read)
We have all heard this theory, particularly in the past decade or so – that a customer is 57% sure of what he wants before he even calls a service provider/supplier. We also have some industry heavy-weights confirming this insight. Question is – How true/right is this really? Be that as it may, this does not hold true…
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