Campaign Management
The Definitive Guide to implement the Enterprise Campaign Management platform
The 2023 Comprehensive Guide to set up a Campaign Management function. Introduction Why don’t enterprise brand marketing campaigns on Google and Facebook automatically boost your sales? Especially if you are not selling generic candy. But selling products and services that are “considered” or “researched” purchases, like financial services or a car. Because campaigns run on…
Read More8 Best Practices to speed up your Salesforce Journey Builder
Introduction As a mid-market or enterprise brand using Salesforce Marketing Cloud, you must already be running a number of journeys. Some simple, like a single channel birthday journey. Some moderate, like a welcome journey across multiple channels. Some complex journeys like cart abandonment and cross-sell journeys. When you started creating the journeys, you must have seen the journeys getting…
Read MorePush Notifications – Crush them with these 14 best practices
Introduction Push notifications are a great way to reach your customers. A push notification is a message sent to target customers urging them to act as intended by the sender, on an app or website. As an enterprise brand, push notifications should definitely be part of your Omni-channel marketing campaigns. As compared to other marketing…
Read More13 lifecycle campaigns every enterprise marketer should run
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase. The AIDA -…
Read More9 Reasons why you should stop dicking around and upgrade to Unica 12.X
HCL released a major update to Unica 12.0 in 2020. The upgraded Unica is sexier than ever. So, we just assumed all Unica users would upgrade. But no. Sadly, many, including some of our clients (Oh! the shame!), have not. Even though it has been 2 years since Unica released this update. ☹ Are you…
Read More10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order to achieve campaign management excellence. In this part, we will largely cover five other marketing campaign problems that will show if your digital campaign management function is due for transformation…
Read More10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
Marketing Automation / Campaign Management has been on the marketers’ radar now for more than a decade. Despite turning mainstream from being esoteric, this is one of those functions that have been adopted widely but have varying success levels. You have brands that leverage this well on the one end of the spectrum and then…
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