Posts by Ram Prabhakar
8 Best Practices to speed up your Salesforce Journey Builder
Introduction As a mid-market or enterprise brand using Salesforce Marketing Cloud, you must already be running a number of journeys. Some simple, like a single channel birthday journey. Some moderate, like a welcome journey across multiple channels. Some complex journeys like cart abandonment and cross-sell journeys. When you started creating the journeys, you must have seen the journeys getting…
Read MorePush Notifications – Crush them with these 14 best practices
Introduction Push notifications are a great way to reach your customers. A push notification is a message sent to target customers urging them to act as intended by the sender, on an app or website. As an enterprise brand, push notifications should definitely be part of your Omni-channel marketing campaigns. As compared to other marketing…
Read More13 lifecycle campaigns every enterprise marketer should run
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase. The AIDA -…
Read More9 Reasons why you should stop dicking around and upgrade to Unica 12.X
HCL released a major update to Unica 12.0 in 2020. The upgraded Unica is sexier than ever. So, we just assumed all Unica users would upgrade. But no. Sadly, many, including some of our clients (Oh! the shame!), have not. Even though it has been 2 years since Unica released this update. ☹ Are you…
Read More9 reasons for managing online conversations
Not to belabor the obvious, but if your brand is being discussed anywhere at all online, you should be actively managing that conversation. It’s as simple as that. This article is about the whys and why-nots of managing online conversations. In case you are living in a cave. As far as you can tell, you…
Read More8 insightful analytical reports to sharpen campaign focus
Introduction Analytics is at the core of gathering, interpreting and actioning data-driven decisions for an enterprise marketer. Such insights inform customer behavior, performance tracking, business decisions, etc. Analytics is so integral to modern-day digital marketing that it is no longer considered a discrete activity, but part of the conversion continuum. All analytics platforms come with…
Read MoreIndicators of Digital Marketing Transformation [Complete Guide]
Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Driving Digital Marketing Transformation with Paid Efforts #1 – Campaigns…
Read MoreShould brands ditch Facebook ads as part of a privacy transformation?
When it comes to online advertising, data is everything. So let’s look at some: More than 230 million Americans are active on Facebook. They make up a substantial slice of the $189bn global mobile marketing industry. Facebook ads drive 32 billion calls per year to American businesses. 26% of users who click a Facebook ad…
Read MorePopular Web Analytics Solutions used by Web Analytics Agencies
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software. Standalone Analytics Tools Here are some standalone web analytics tools that are used by web analytics agencies. Google Analytics Matomo Hotjar Crazyegg Optimizely Google Analytics Google…
Read MoreHow contemporary is your marketing? (A 31-point checklist)
Audiences evolve. Media evolves. Channels evolve. Technology evolves. Unless your marketing efforts evolve as a response to all of this, your brand will be outrun by dynamic competitors. The marketing strategies that made you rock a couple of years ago may not be relevant today and it is important to constantly ensure that your marketing…
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