Indicators of Digital Marketing Transformation [Complete Guide]

Estimated Influencer Marketing Growth Image

Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Paid Efforts #1 – Campaigns are media-centric not audience-focused How…

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Measuring Marketing Transformation – Part 1

How contemporary is your marketing Image

Next to supply chain, marketing is most affected due to the pandemic. Initially, marketers played their cards close to their chests, expecting the pandemic to be a short term thing. But once they realized that it was here to stay for a while, most of them, including the ones who were digitally naïve, were forced…

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Popular Web Analytics Solutions used by Web Analytics Agencies

When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software.  Standalone Analytics Platforms Here are some standalone analytics platforms that are used by web analytics agencies.  Google Analytics Matomo Hotjar Crazyegg Optimizely  Google Analytics Google Analytics can…

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Web Analytics Agency

Web Analytics is a technique used for the collection, measurement, analysis and reporting of the data concerning the use of websites and web applications.

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How contemporary is your marketing? (A 31-point checklist)

Audiences evolve. Media evolves. Channels evolve. Technology evolves. Unless your marketing efforts evolve as a response to all of this, your brand will be outrun by dynamic competitors. The marketing strategies that made you rock a couple of years ago may not be relevant today and it is important to constantly ensure that your marketing…

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5 Indicators of MarTech Management Transformation. [Checklist + Guide]

You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…

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