Posts by Ram Prabhakar
“Shop-able Ads” and their silent disruptions
Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…
Read More9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
Hey. Welcome to the first part of this brand new two-part series on the indicators of digital analytics transformation. If you are looking to take stock of your current maturity in the digital analytics scheme of things and understand how best you can improve, you would love this article. If you are looking to find…
Read MoreFirst Party Data – the Goldmine of the Future
In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…
Read More16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
Welcome back to the last part of this series. In the last two parts we saw 10 strategic, tactical and operational factors that indicate the need for transforming the way you manage your digital presence. In this article we will take a look at six more factors Let’s dive right in. # 11. Your portal…
Read More16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
In the first part of this article-series, we spoke about some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to do overcome those. This part is…
Read More16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
Hey… Welcome to Xerago blog! So glad you are here! How comprehensive is your digital presence? Do you just focus on your marketing portal, emails and SMS or is your digital presence mature? Regardless of how comprehensive your digital presence, are you sure your efforts are sufficient and contemporary? In this article, we will be…
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