You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…

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We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them and understood what is digital analytics and the indicators that signify the need for analytics transformation, you might me wondering why we did not touch on data analytics at all. That is because we felt that…

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Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…

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