How contemporary is your marketing? (A 31-point checklist)

Audiences evolve. Media evolves. Channels evolve. Technology evolves. Unless your marketing efforts evolve as a response to all of this, your brand will be outrun by dynamic competitors. The marketing strategies that made you rock a couple of years ago may not be relevant today and it is important to constantly ensure that your marketing…

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5 Indicators of MarTech Management Transformation. [Checklist + Guide]

You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…

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