Posts by Ram Prabhakar
How contemporary is your marketing? (A 31-point checklist)
Audiences evolve. Media evolves. Channels evolve. Technology evolves. Unless your marketing efforts evolve as a response to all of this, your brand will be outrun by dynamic competitors. The marketing strategies that made you rock a couple of years ago may not be relevant today and it is important to constantly ensure that your marketing…
Read More16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
Hey… Welcome to Xerago blog! So glad you are here! We’re sure you have an established digital presence. But is it enough to help you meet your marketing goals? This is a comprehensive post that talks about digital presence in its entirety and not just about one or two channels. And it will help you…
Read MoreMarketing transformation – What it is and when do you need it?
Hey there! Welcome to the Xerago blog. Are you a B2C marketer – Who is working with multiple agencies on point solutions? Who has invested on a range of MarTech platforms? Who is spending a lot on media? Who firmly believes marketing has to be driven by analytics? Who feels the need to apply every…
Read More5 Transformation Indicators of Conversion Optimization [Checklist + Guide]
After doing all the hard work of getting your audience’s attention and earning / buying traffic, you don’t want to leave it up to each of your portal visitors to decide whether to convert or not! You must use many creative ways to gain their attention within the portal so you can convert your audience…
Read More12 Indicators of Digital Marketing transformation. Part 1 of 2. [Checklist + Guide]
Digital Marketing is a vast function involving both paid and organic efforts. Your organic efforts pay high returns with little investments. Whereas your paid efforts deliver quick returns for a higher payment. It has never been a choice for a marketer. Since Digital Marketing has been in existence for a lot more than a decade,…
Read More5 Indicators of MarTech Management Transformation. [Checklist + Guide]
You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…
Read More12 Indicators of digital marketing transformation. Part 2 of 2. [Checklist + Guide]
In part of 1 this series, we touched on the indicators of digital marketing transformation specific to paid digital advertising campaigns. In this article, we will talk about the other indicators (organic aspects) of digital marketing transformation. We all know the importance of Search Engine Optimization. Many of us invest heavily in SEO to drive…
Read More10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order to achieve campaign management excellence. In this part, we will largely cover five operational facets that will show if your digital campaign management function is due for transformation or not.…
Read More10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
Marketing Automation / Campaign Management has been on the marketers’ radar now for more than a decade. Despite turning mainstream from being esoteric, this is one of those functions that have been adopted widely but have varying success levels. You have brands that leverage this well on the one end of the spectrum and then…
Read More9 Indicators of Digital Analytics Transformation. Part 2 of 2. [Checklist + Guide]
In the first part of this series we discussed on what is digital analytics terrain all about and the following factors that indicate the need for a transformation of your digital analytics. Translation of business needs into analytical use cases Getting actionable insights from your partners Comprehensiveness of digital analytics Cost of digital analytics platforms…
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