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Archive for March 2022

Should brands ditch Facebook ads as part of a privacy transformation?

By Ram Prabhakar | March 21, 2022
Facebook Ad Image

When it comes to online advertising, data is everything. So let’s look at some: More than 230 million Americans are active on Facebook. They make up a substantial slice of the $189bn global mobile marketing industry. Facebook ads drive 32 billion calls per year to American businesses. 26% of users who click a Facebook ad…

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Recent posts

  • Indicators of Digital Marketing Transformation [Complete Guide]
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  • Should brands ditch Facebook ads as part of a privacy transformation?
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    March 21, 2022
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Archives

  • [-]2022 (3)
    • [+]Apr(1)
      • Indicators of Digital Marketing Transformation [Complete Guide]
    • [+]Mar(1)
      • Should brands ditch Facebook ads as part of a privacy transformation?
    • [+]Jan(1)
      • Measuring Marketing Transformation – Part 1
  • [+]2021 (27)
    • [+]Nov(2)
      • Popular Web Analytics Solutions used by Web Analytics Agencies
      • Web Analytics Agency
    • [+]Sep(1)
      • How contemporary is your marketing? (A 31-point checklist)
    • [+]Aug(1)
      • Catering to the Homebody Economy - the End of Retail as we know it (6 minute read)
    • [+]Jul(1)
      • 16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
    • [+]Jun(11)
      • Total Experience – Why must Brands care?
      • Marketing Intelligence
      • Small Page-Optimization Tweaks improves Traffic (8 minute read)
      • Why you should Fix your Customer Journey - just Small Tweaks will bring Big Results (5 minute read)
      • We Increased CTA Clicks with just 2 Small Tweaks - here is how (4 minute read)
      • Domain Authority Increase by 25% with these 5 Awesome (and Small) Tweaks in 13 Days - we tell you as it Happened (5 minute read)
      • Tried and Tested Small Ways to Boost Traffic to your Website (4 minute read)
      • Small Tweaks - Big Results
      • Unica Marketing Automation Propels Omni-channel strategy for a Large Indian Bank (5 minute read)
      • The Higher the Engagement Rate, the Greater the Chances of Conversion – a Car Story (4 min read)
      • Big Challenges - Big Solutions
    • [+]Mar(3)
      • Marketing transformation – What it is and when do you need it?
      • 5 Transformation Indicators of Conversion Optimization [Checklist + Guide]
      • 5 Indicators of MarTech Management Transformation. [Checklist + Guide]
    • [+]Feb(2)
      • 10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
      • 10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
    • [+]Jan(6)
      • 9 Indicators of Digital Analytics Transformation. Part 2 of 2. [Checklist + Guide]
      • 4 Indicators of data analytics transformation
      • Shoppable Ads and their silent disruptions
      • 9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
      • Enterprise Data – the Goldmine of the Future
      • 16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
  • [+]2020 (2)
    • [+]Dec(2)
      • 16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
      • Key Benefits Your Business will see when you set up a Marketing Center of Excellence
  • [+]2018 (1)
    • [+]Apr(1)
      • Lessons from Big Automobile Brands on Social Media
  • [+]2016 (5)
    • [+]Nov(1)
      • Cognitive Marketing – What Does This Mean To Your Business?
    • [+]Oct(1)
      • Why Marketers Should Upgrade to IBM Campaign V10.0
    • [+]Jun(1)
      • 5+ Ways Banks Can Retain Customers
    • [+]Apr(1)
      • Why YouTube Is a Powerful Social Media Marketing Tool
    • [+]Mar(1)
      • How Mahindra Plans to become the Uber of Tractors
  • [+]2015 (1)
    • [+]Dec(1)
      • Retention Strategies In Retail Banks
  • [+]2012 (2)
    • [+]Oct(1)
      • The eternal fight – Your kirana store vs Supermarket
    • [+]Mar(1)
      • Unica campaign management: Concepts

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