Archive for 2022
Xerago Powers CII TechNext – Future of Web 3.0 – Asia’s Biggest Web 3.0 Event
For more than 125 years, the Confederation of Indian Industry (CII) has been engaged in revolutionizing India’s development journey. As part of its transformational initiatives, the CII holds several prestigious events and conferences globally. This year, the CII Southern Zone of CII TechNext hosted a first-of-its-kind event in Chennai focused exclusively on demystifying Web 3.0…
Read MoreThe Definitive Guide to implement the Enterprise Campaign Management platform
The 2023 Comprehensive Guide to set up a Campaign Management function. Introduction Why don’t enterprise brand marketing campaigns on Google and Facebook automatically boost your sales? Especially if you are not selling generic candy. But selling products and services that are “considered” or “researched” purchases, like financial services or a car. Because campaigns run on…
Read MoreManaging your digital presence to achieve marketing success – The ultimate guide
This is the ultimate guide to manage your digital presence to achieve marketing success. What the heck is a digital presence? Isn’t it a website? Nope. Your digital presence encompasses all the content, communication, and interactions related to your brand across all of your branded, unbranded, mobile, social, and third-party properties. Your website is usually…
Read More8 Best Practices to speed up your Salesforce Journey Builder
Introduction As a mid-market or enterprise brand using Salesforce Marketing Cloud, you must already be running a number of journeys. Some simple, like a single channel birthday journey. Some moderate, like a welcome journey across multiple channels. Some complex journeys like cart abandonment and cross-sell journeys. When you started creating the journeys, you must have seen the journeys getting…
Read MorePush Notifications – Crush them with these 14 best practices
Introduction Push notifications are a great way to reach your customers. A push notification is a message sent to target customers urging them to act as intended by the sender, on an app or website. As an enterprise brand, push notifications should definitely be part of your Omni-channel marketing campaigns. As compared to other marketing…
Read More13 lifecycle campaigns every enterprise marketer should run
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase. The AIDA -…
Read More9 Reasons why you should stop dicking around and upgrade to Unica 12.X
HCL released a major update to Unica 12.0 in 2020. The upgraded Unica is sexier than ever. So, we just assumed all Unica users would upgrade. But no. Sadly, many, including some of our clients (Oh! the shame!), have not. Even though it has been 2 years since Unica released this update. ☹ Are you…
Read More9 reasons for managing online conversations
Not to belabor the obvious, but if your brand is being discussed anywhere at all online, you should be actively managing that conversation. It’s as simple as that. This article is about the whys and why-nots of managing online conversations. In case you are living in a cave. As far as you can tell, you…
Read More8 insightful analytical reports to sharpen campaign focus
Introduction Analytics is at the core of gathering, interpreting and actioning data-driven decisions for an enterprise marketer. Such insights inform customer behavior, performance tracking, business decisions, etc. Analytics is so integral to modern-day digital marketing that it is no longer considered a discrete activity, but part of the conversion continuum. All analytics platforms come with…
Read MoreIndicators of Digital Marketing Transformation [Complete Guide]
Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Driving Digital Marketing Transformation with Paid Efforts #1 – Campaigns…
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