Xerago Powers CII TechNext – Future of Web 3.0 – Asia’s Biggest Web 3.0 Event

For more than 125 years, the Confederation of Indian Industry (CII) has been engaged in revolutionizing India’s development journey. As part of its transformational initiatives, the CII holds several prestigious events and conferences globally. This year, the CII Southern Zone of CII TechNext hosted a first-of-its-kind event in Chennai focused exclusively on demystifying Web 3.0…

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The Definitive Guide to implement the Enterprise Campaign Management platform

managing your digital presence

The 2023 Comprehensive Guide to set up a Campaign Management function. Introduction Why don’t enterprise brand marketing campaigns on Google and Facebook automatically boost your sales? Especially if you are not selling generic candy. But selling products and services that are “considered” or “researched” purchases, like financial services or a car. Because campaigns run on…

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8 Best Practices to speed up your Salesforce Journey Builder

8 best practices

Introduction As a mid-market or enterprise brand using Salesforce Marketing Cloud, you must already be running a number of journeys. Some simple, like a single channel birthday journey. Some moderate, like a welcome journey across multiple channels. Some complex journeys like cart abandonment and cross-sell journeys. When you started creating the journeys, you must have seen the journeys getting…

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Push Notifications – Crush them with these 14 best practices

push notifications

Introduction Push notifications are a great way to reach your customers. A push notification is a message sent to target customers urging them to act as intended by the sender, on an app or website. As an enterprise brand, push notifications should definitely be part of your Omni-channel marketing campaigns. As compared to other marketing…

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13 lifecycle campaigns every enterprise marketer should run


The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase.  The AIDA -…

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9 reasons for managing online conversations


Not to belabor the obvious, but if your brand is being discussed anywhere at all online, you should be actively managing that conversation. It’s as simple as that. This article is about the whys and why-nots of managing online conversations. In case you are living in a cave. As far as you can tell, you…

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8 insightful analytical reports to sharpen campaign focus

8 insightful analytical reports

Introduction Analytics is at the core of gathering, interpreting and actioning data-driven decisions for an enterprise marketer. Such insights inform customer behavior, performance tracking, business decisions, etc. Analytics is so integral to modern-day digital marketing that it is no longer considered a discrete activity, but part of the conversion continuum. All analytics platforms come with…

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Indicators of Digital Marketing Transformation [Complete Guide]

Estimated Influencer Marketing Growth Image

Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Driving Digital Marketing Transformation with Paid Efforts #1 – Campaigns…

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