Indicators of Digital Marketing Transformation [Complete Guide]

Estimated Influencer Marketing Growth Image

Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Paid Efforts #1 – Campaigns are media-centric not audience-focused How…

Read More

Measuring Marketing Transformation – Part 1

How contemporary is your marketing Image

Next to supply chain, marketing is most affected due to the pandemic. Initially, marketers played their cards close to their chests, expecting the pandemic to be a short term thing. But once they realized that it was here to stay for a while, most of them, including the ones who were digitally naïve, were forced…

Read More