Archive for June 2021

*names have been changed for privacy reasons The next part of our series is a very interesting story on how small tweaks can actually bring you big results. Read on! Kim was at work earlier than usual. His boss had called the previous evening about the low numbers and traction their latest credit card application…

Often considered the strongest in Asia, this Singaporean Bank pushes the envelope on their Digital-first approach. Partnering with this bank, we have been able to create some magical moments for them and experienced some highly challenging times too. You’d think there was no quick and easy way to increase the number of CTA clicks on…

Next on our series on how small tweaks can produce huge results, here is a story of one of the largest banks in the world with a strong presence in Singapore, who has been a long-time customer with us. As their Digital presence partners, we ensure their portal generates business by way of more leads, increased form sign-ups…

Continuing our series on how just small tweaks can have a significant impact on your efforts … They say that Life is what happens when we are busy making other plans. Those words turned out to be prophetic as the world witnessed a pandemic that truly re-defined everything in our lives, right from the way…

Introduction $7 Billion from One Small Tweak – A True Story! (3 minute read) Ole Kirk was a worried but determined man. A fire had destroyed his furniture factory completely. Yet here he was, building a bigger factory and seeing it as an opportunity. Tragedy struck again, this time, in the form of the Great…

One of the biggest challenges large banks face is – how do we retain our customers and grow as well?  How can a bank (in this case, whose stock performance has grown 20% YoY for the past 5 years) continue to maintain customer service excellence? To answer this, we need to first understand what customers…

We have all heard this theory, particularly in the past decade or so – that a customer is 57% sure of what he wants before he even calls a service provider/supplier. We also have some industry heavy-weights confirming this insight. Question is – How true/right is this really? Be that as it may, this does not hold true…

Introduction Big Challenges Call for Big Solutions – an Introduction (3 minute read) Brothers Richard and Maurice were handymen and set movers at Motion-Picture studios. When their father opened a food stand at Monrovia, California, they pitched in and helped sell hamburgers, potato chips, coffee, soft drinks, and apple pie. With a view to increase…