Archive for March 2021
Marketing transformation – What it is and when do you need it?
Hey there! Welcome to the Xerago blog. Are you a B2C marketer – Who is working with multiple agencies on point solutions? Who has invested on a range of MarTech platforms? Who is spending a lot on media? Who firmly believes marketing has to be driven by analytics? Who feels the need to apply every…
Read More5 Transformation Indicators of Conversion Optimization [Checklist + Guide]
After doing all the hard work of getting your audience’s attention and earning / buying traffic, you don’t want to leave it up to each of your portal visitors to decide whether to convert or not! You must use many creative ways to gain their attention within the portal so you can convert your audience…
Read More12 Indicators of Digital Marketing transformation. Part 1 of 2. [Checklist + Guide]
Digital Marketing is a vast function involving both paid and organic efforts. Your organic efforts pay high returns with little investments. Whereas your paid efforts deliver quick returns for a higher payment. It has never been a choice for a marketer. Since Digital Marketing has been in existence for a lot more than a decade,…
Read More5 Indicators of MarTech Management Transformation. [Checklist + Guide]
You invest on marketing technology platforms thinking it would be an asset to your marketing operations. But, did you know those assets could turn into liabilities, when not managed right? I’m sure you don’t want your assets turning into liabilities. But how confident are you that your MarTech platforms won’t turn into liabilities? Fortunately, there…
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