Archive for February 2021
12 Indicators of digital marketing transformation. Part 2 of 2. [Checklist + Guide]
In part of 1 this series, we touched on the indicators of digital marketing transformation specific to paid digital advertising campaigns. In this article, we will talk about the other indicators (organic aspects) of digital marketing transformation. We all know the importance of Search Engine Optimization. Many of us invest heavily in SEO to drive…
Read More10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order to achieve campaign management excellence. In this part, we will largely cover five operational facets that will show if your campaign management function is due for transformation or not. There…
Read More10 Indicators of Campaign management transformation. Part 1 of 2. [Checklist + Guide]
Marketing Automation / Campaign Management has been on the marketers’ radar now for more than a decade. Despite turning mainstream from being esoteric, this is one of those functions that have been adopted widely but have varying success levels. You have brands that leverage this well on the one end of the spectrum and then…
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