We did an article series on the 9 indicators of digital analytics transformation recently. If you have read them and understood what is digital analytics and the indicators that signify the need for analytics transformation, you might me wondering why we did not touch on data analytics at all. That is because we felt that…

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Across the globe, right through 2020, the extreme economic impact of the COVID-19 outbreak was felt, affecting industries like manufacturing, logistics, airlines, and travel, etc. At the same time, industries such as E-commerce, banks, insurance, etc. thrived, with E-Com making the most of the pandemic. Check this out – Amazon shares skyrocketed during the pandemic.…

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In Jan 2020, Google officially announced that it will phase out third party cookies from Chrome. Some  unhappy with this move, did not see it as step towards addressing growing privacy concerns. Isn’t this hypocrisy? When Apple rolled out their intelligent tracking prevention or when Mozilla announced blocking third party cookies, they didn’t elicit as…

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