Popular Web Analytics Solutions used by Web Analytics Agencies

When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms and analytics platforms that are part of a marketing cloud or multichannel marketing software.  Standalone Analytics Platforms Here are some standalone analytics platforms that are used by web analytics agencies.  Google Analytics Matomo Hotjar Crazyegg Optimizely  Google Analytics Google Analytics can…

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Web Analytics Agency

Web Analytics is a technique used for the collection, measurement, analysis and reporting of the data concerning the use of websites and web applications.

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How contemporary is your marketing? (A 31-point checklist)

Audiences evolve. Media evolves. Channels evolve. Technology evolves. Unless your marketing efforts evolve as a response to all of this, your brand will be outrun by dynamic competitors. The marketing strategies that made you rock a couple of years ago may not be relevant today and it is important to constantly ensure that your marketing…

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Total Experience – Why must Brands care?


In October 2020, Gartner released its Top Strategic Technology trends for 2021. Of particular interest to us was the mention of Total Experience. So what is Total Experience and why must brands take note? Firstly, as a brand, if you think just selling good products/services would keep you in business, you may need to think…

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Marketing Intelligence

marketing intelligence

Times change. Customers evolve. And their expectations alter. Marketing re-invents itself to keep pace with all these changes. In this section, we will bring you a series of articles that showcase various aspects of marketing, significant trends, and interesting subjects that we know will pique your fancy and more importantly, be useful for you as…

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