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Home » 2020

Archive for 2020

16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]

By Ram Prabhakar | December 28, 2020

In the first part of this article-series, we spoke about some factors can hurt your business. Lack of digital presence Lack of marketing efforts on your portal Lack of engagement with your audience on social media Lack of communication consistency Lack of personalized engagement And what you need to do overcome those. This part is…

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16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]

By Ram Prabhakar | December 28, 2020

Hey… Welcome to Xerago blog! So glad you are here! How comprehensive is your digital presence? Do you just focus on your marketing portal, emails and SMS or is your digital presence mature? Regardless of how comprehensive your digital presence, are you sure your efforts are sufficient and contemporary? In this article, we will be…

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The Role of Technology in Marketing Transformation

By Jayanthi Kamalaratnam | December 21, 2020

The marketing landscape is vastly different from how it was even ten years ago. The shift from “mobile also” to “mobile first” is one very major shift

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Key Benefits Your Business will see when you set up a Marketing Center of Excellence

By Admin | December 21, 2020

A Marketing Centre of Excellence is a physical or virtual center of knowledge that brings together existing expertise and resources

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Marketing Transformation – what is it and why you should be doing it right now!

By Admin | December 21, 2020

The marketing landscape has changed in every way possible. And the pandemic has only accelerated and sharply defined the change.

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Recent posts

  • “Shop-able Ads” and their silent disruptions
    In Data and Digital Analytics, Data Engineering, Marketing Transformation
    January 20, 2021
    Across the globe, right through 2020, the extreme […]
  • 9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
    In Data and Digital Analytics, Data Engineering, Marketing Transformation
    January 11, 2021
    Hey. Welcome to the first part of this brand new […]
  • First Party Data – the Goldmine of the Future
    In Data and Digital Analytics, Data Engineering, Marketing Transformation
    January 7, 2021
    In Jan 2020, Google officially announced that it will […]
  • 16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
    In Digital Presence Management, Marketing Center of Excellence, Marketing Transformation
    January 3, 2021
    Welcome back to the last part of this series. In the […]
  • 16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
    In Agile Marketing, Digital Presence Management, Marketing Center of Excellence, Marketing Transformation
    December 28, 2020
    In the first part of this article-series, we spoke […]

Archives

  • [-]2021 (4)
    • [-]Jan(4)
      • “Shop-able Ads” and their silent disruptions
      • 9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
      • First Party Data – the Goldmine of the Future
      • 16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
  • [+]2020 (5)
    • [+]Dec(5)
      • 16 indicators of digital presence transformation. Part 2 of 3. [Checklist + Guide]
      • 16 indicators of digital presence transformation. Part 1 of 3. [Checklist + Guide]
      • The Role of Technology in Marketing Transformation
      • Key Benefits Your Business will see when you set up a Marketing Center of Excellence
      • Marketing Transformation – what is it and why you should be doing it right now!
  • [+]2018 (1)
    • [+]Apr(1)
      • Lessons from Big Automobile Brands on Social Media
  • [+]2016 (5)
    • [+]Nov(1)
      • Cognitive Marketing – What Does This Mean To Your Business?
    • [+]Oct(1)
      • Why Marketers Should Upgrade to IBM Campaign V10.0
    • [+]Jun(1)
      • 5+ Ways Banks Can Retain Customers
    • [+]Apr(1)
      • Why YouTube Is a Powerful Social Media Marketing Tool
    • [+]Mar(1)
      • How Mahindra Plans to become the Uber of Tractors
  • [+]2015 (1)
    • [+]Dec(1)
      • Retention Strategies In Retail Banks
  • [+]2012 (3)
    • [+]Oct(1)
      • The eternal fight – Your kirana store vs Supermarket
    • [+]Apr(1)
      • IBM Unica Enterprise Marketing Management Suite
    • [+]Mar(1)
      • Unica campaign management: Concepts
  • [+]2000 (1)
    • [+]Nov(1)
      • Retention Strategies In Retail Banks test

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  • 9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide] 9 Indicators of Digital Analytics Transformation. Part 1 of 2. [Checklist + Guide]
  • First Party Data – the Goldmine of the Future First Party Data – the Goldmine of the Future
  • 16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide] 16 indicators of digital presence transformation. Part 3 of 3. [Checklist + Guide]
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