Monthly Archives: October 2016

A truly omni-channel customer experience

31 October, 2016

Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…

A truly omni-channel customer experience

Why Marketers Should Upgrade to IBM Campaign V 10.0

20 October, 2016

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Why Marketers Should Upgrade to IBM Campaign V 10.0

Campaign Management and the Retail Industry

12 October, 2016

The customer of today is an evolved being – he is not just pleased when he gets a personalized shopping experience. He pretty much expects it. He is extremely disappointed if he doesn’t get one and then simply takes his…

Campaign Management and the Retail Industry

Some Facts about Marketing Automation

5 October, 2016

Marketing Automation has tremendous potential to change the way we do things in a business. There can be no two ways about it. Every business needs one! It can totally revolutionize Social Media Marketing Email Marketing Lead Generation Lead Nurturing…

Some Facts about Marketing Automation

Event Based Marketing for a Financial Conglomerate

5 October, 2016

Hello there. I’m sure you are reading our series of articles on innovation in marketing. In our previous posts, we saw about the innovations in database integration and IBM campaign. By now, you might be familiar with our expertise in executing…

Event Based Marketing for a Financial Conglomerate

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