Monthly Archives: September 2016

Real Time Marketing: A Double Edged Sword

23 September, 2016

On September 20, 2016 Donald Trump Jr. tweeted a photo with the below text: ‘If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem’….

Real Time Marketing: A Double Edged Sword

Why Omnichannel Communication

22 September, 2016

We know that all businesses communicate with their customers – they pull out all the stops and do whatever it is that they can to sell their products or services. What ends up happening is that customers get a ton…

Why Omnichannel Communication

One to One Marketing: How to Humanize Your Brand

14 September, 2016

How often have you received an e-mail that wasn’t specifically addressed to you? A lot of you might say – not very! Well, just because it gets dumped in your ‘promotions’ folder – it doesn’t mean you are not in…

One to One Marketing: How to Humanize Your Brand

Data, Analytics and You

12 September, 2016

Data is huge! We live in a digital age that creates data. Tons of it. About each and every person. It has been said that companies collect about 75,000 data points about an individual. It is this data that powers…

Data, Analytics and You

Banking 2.0

7 September, 2016

Some things don’t change. Some things do. A bank takes in funds (deposits) and lends them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving…

Banking 2.0

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