Social Media and Mobile Marketing

Friday 26th, August 2016

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When was the last time you got through an entire day without your smartphone?

Unable to recollect such a scenario?

Don’t worry. You aren’t the only one.

Most people find it hard – if not impossible – to survive without their mobile phones.

In this age, life without mobile technology is pretty much unthinkable.

You know what’s the other thing that people can’t live without?

Yeah, you guessed it – Social media!

And how things like macaroni and cheese, Sherlock Holmes and Dr. John H. Watson, Calvin and Hobbes – work better when paired together – social media and mobile technology pretty much go hand in hand.

Take one away and the result just wouldn’t be as good as it would be when combined together.

You might be wondering what this has anything to do with marketing.

Well, marketers have found that one magic pairing that seems to make a whole lot of sense – social media and mobile.

There are many cases of successful mobile integration that inspire businesses around the world. The most famous of them – of course – would be the Nike+ fitness application.

This ideology of seamless social-mobile integration has transformed Nike from being a brand for athletes to being a brand that every health-conscious individual turns to.

Foursquare is yet another application that has leveraged the strengths of mobility with social interaction.

Brands like McDonalds have intelligently incorporated this into their promotional campaigns, reaping stunning results in the bargain.

In case you’re still wondering if it’s worth going ‘social-mobile’, below are some compelling arguments to consider:

  • Your customers today thrive on instant gratification. Can you meet those needs without a social mobile presence?
  • Integrating social and mobile taps into the primordial social need of man interwoven with the technological capability of reaching across boundaries.
  • Whether you like/accept it or not, your target group is already in a state of hyper-connectivity –with their friends and with your competitors. Do you really want to lose out on that conversation?

With mobile marketing and social media marketing being the two avenues that marketers are working on fervently, integrating the two for an impressive experience just seems like the next natural, logical step.

Ignoring this could mean that marketers fall short of customers’ dynamic expectations.

The wisest thing to do, therefore, is to find a way to combine the two in a manner that makes your brand stand apart.

So are you a brand that has integrated their mobile and social media marketing strategies?

In case you need help for your social-mobile integration, reach out to our experts at Xerago.

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