Monthly Archives: August 2016

Social Media and Mobile Marketing

26 August, 2016

When was the last time you got through an entire day without your smartphone? Unable to recollect such a scenario? Don’t worry. You aren’t the only one. Most people find it hard – if not impossible – to survive without…

Social Media and Mobile Marketing

Why Your Content Marketing on Social Media isn’t working!

24 August, 2016

Content on Social Media is meant to be shared. That is how content marketing works on this platform. It gives your brand more exposure – to different kinds of people – and increases your “value” in their eyes. But there…

Why Your Content Marketing on Social Media isn’t working!

Is your content marketing working?

23 August, 2016

Sometimes content marketing just doesn’t work! You try every trick in the book but have nothing to show at the end of the day! Very few likes! No comments and absolutely no shares! Is that you? Studies tell us that…

Is your content marketing working?

Content Marketing and why you need it!

22 August, 2016

Take a look at the “Share a Coke” campaign. Know what they did? They started off by finding the 150 most popular names in Australia and putting them on the sides of Coke bottles. The result was just staggering! Everyone…

Content Marketing and why you need it!

10 Branding Mistakes That You Should Avoid

19 August, 2016

What’s the first thing that comes to your mind when you think about great branding? If Adidas’ three stripes, Nike’s swoosh and Audi’s four ceiling rings come to your mind, you’re right on track. These are some of the most…

10 Branding Mistakes That You Should Avoid

The Key to awesome customer experiences

18 August, 2016

We have only heard of horror stories of people when they travel – but stories from happy customers? Take a look at this one – the New York Times best-selling author Steven Levitt talks about how United Airlines turned him…

The Key to awesome customer experiences

Visuals in Social Media

18 August, 2016

It’s no secret that we’re all, by nature, instantly drawn towards visuals than verbal representations. In fact, according to psychologist James Bruner from the New York University, only 10% of what you hear is retained compared to 20% of what…

Visuals in Social Media

Doing the right thing – Customer Experience Management

17 August, 2016

It was a terribly harsh winter that year. A woman was worried about her 89 year old father who was snowed-in in Pennsylvania without access to food. And she called several stores without any luck until she talked to someone…

Doing the right thing – Customer Experience Management

How Behavioral Marketing Can Increase Your Sales

17 August, 2016

  Today, everything is personalized. Right from your choice of outfit to wealth management packages to your preferred coffee at Starbucks, every single thing is customized to your preferences. With all the development in the marketing arena, it has become…

How Behavioral Marketing Can Increase Your Sales

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