Internet of Things and Digital Marketing

Wednesday 06th, July 2016

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In 2015, the digital space was pretty much dominated by the Internet of things.

The Internet of Things technology has the power to change everything physical around us and people have started to take the connectivity factor of IoT more seriously than ever.

Naturally, when multiple devices are connected over a cloud network, there is going to be an effect of IoT seen across all the digital marketing platforms.

So how exactly the Internet of Things technology benefits our digital marketing efforts?

Impact on Digital Marketing

It has been widely predicted that there will be a steep increase in the number of things that can be connected online, and that they’ll be able to share information amongst each other in real time.

It’s 2016 and we are seeing it already!

This is not only helping to reduce the cost of connectivity, it also ensures the conservation of resources.

A great example of this is Amazon tide buttons. The work flow is simple: You can press a button on your smartphone which will trigger an action of placing the order for any commodity that’s going out of stock at your home.

In summary, you’ll be making the optimum use of the Internet of Things technology, and you can save a lot of your time, energy as well as fuel which you might have spent otherwise.

Interactive Media

The biggest advantage of the internet of things in digital marketing is that once everything falls into place, every product available on the internet will become a platform of direct relationship/ interaction with the respective customer base.

This means that IoT will encourage the idea of digital marketing since all customers will be capable of forming a direct connection with the products that they are using without the intervention from any third-party vendor or merchant. There will also never arise the need for machine- generated bills as well as vouchers as the digital aspects of marketing will take charge over our traditional shopping means.

Shifting Ecosystems

One of the most sought after advantages of IoT meeting digital marketing is that it can provide any particular product, the power to shift across ecosystems/ categories on its own.

This will help standalone products in moving to data centers/ apps where there is a higher scope of getting accepted by the customers – thereby creating more value and a better brand name for itself.

How are you benefited by this amalgamation of technology and consumer experience? Share your thoughts in the comments section below.


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