Email Marketing Is Still Alive and Kicking

Thursday 21st, July 2016

email photo

Just as fashion, the opinion about email marketing keeps changing.

You must have definitely seen some of these headlines –

RIP Email Marketing.

Email is alive and well!

No, No, it’s dead.

Oh Wait! Email is still alive.


Okay. Before we look at why email is still relevant, let’s look at some statistics that prove email is nowhere near its end.

  • 89% of the marketers say that email is their primary channel for lead generation.
  • When videos are embedded in an email, the CTR increases by 300%.
  • Marketers who personalize their subject lines see a 26% increase in the mail open rates.
  • Email marketing drove the maximum transactions on Black Friday, with 25.1% of the sales originating through email.
  • Currently there are 251 email marketing solutions in the market.

Having said that, let’s take a look at why you should (still) invest in email marketing.

People Like To Stay Informed

People are always interested to learn about the latest developments that influence them.

Customers like to know about the coupons because they want to save money. Coupons drive most of the sales in E-commerce. Customers also subscribe to mailers that educates and engages them.

Many technology based sites such as Tech Crunch regularly send out mailers informing the readers about the latest content. This increases traffic to their site which they can leverage through advertising and earn money.

Offers the Best ROI

E mail marketing is one of the several marketing channels that businesses leverage to increase sales numbers.

When compared to TV and print advertising, email marketing is affordable. Even if a campaign goes south, it won’t cause huge losses. According to ExactTarget, every dollar spent on E mail marketing offers a return of $44.

Considering this, it’s suffice to say that it would be foolish to cut down on email marketing efforts.

Effortlessly Nurtures Leads

Lead generation is one of the main goals of online advertising.

Nurturing the leads that have been generated is important to drive sales. E-mails provide an excellent platform to generate and nurture leads. According to HubSpot, E-mails generate 50% more sales at 33% less cost than other lead generation mechanisms.

This goes to prove that smart e mail marketing is one of the most effective ways to build relationships with your customers.

Seamlessly Integrates With Other Marketing Strategies

Emails can act as a bridge between your marketing campaigns and the customers.

For example, if you’re conducting a webinar about a new product that you’ve launched. You can send out mailers to your subscribers and encourage them to register and gain value from it.

Given that the subscribers are people who are already interested in what you’re selling, there will be sizable population interested in checking out your latest product.

Easily Taps Into Mobile Markets

Gone are the days when people rushed to log into their computers for checking their mails. Today everything is accessible with a touch.

It is estimated that about 91% of the people check their mail at least once a day using their smart phones.

According to TechCrunch, 75% of the 900 million users of Gmail access their accounts on mobiles.

These statistics prove that marketers can reach people anywhere and anytime. By targeting this huge smart phone population you can be assured that your mailers will grab eyeballs.

Converts Better Than Social Media

Some might wonder- in this era of social media marketing, how the good old email holds its ground.

McKinsey did a study on this and the results are over whelming.

According to this study, E mail conversions are 40 times better than social media platforms such as Facebook and Twitter. Not only that, sales obtained through email leads are 17% higher in order value compared to other marketing promotions. The secret to success is customizing the mails and giving them a personal touch to show that you care about your customers.

So what do you think? Email marketing is worth the effort? Share your thoughts in the comments section below.


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