Monthly Archives: July 2016

A Tale of Pokémon Go and Augmented Reality

29 July, 2016

In case you come across a congregation of teenagers at the end of your street doing some sort of a digital scavenger hunt – don’t be surprised. They are probably battling for control of their local Pokémon gym. That’s right…

A Tale of Pokémon Go and Augmented Reality

Do you know your customer?

28 July, 2016

Marketing is an essential part of a business if you have a product or a service to offer. You might have the most amazing and most useful product in the world, but how will they know you have it, unless…

Do you know your customer?

4 Steps to Building a Brand on Snapchat

28 July, 2016

If the constant surge in the number of users is any indication, Snapchat is the hottest platform for brands these days. An app that began as a secure way for teens to connect with each other through images, has become…

4 Steps to Building a Brand on Snapchat

Why Banks must Keep up or be Left out

27 July, 2016

Banking is not somewhere you go. It is something you do. This is a basic truth. This is how the new evolved customer sees it. And banks need to sit up and take notice of it as well. Accenture reports…

Why Banks must Keep up or be Left out

Marketing Lessons from Airbnb

26 July, 2016

They started in 2008 and their growth can only be called explosive. What took the Hilton Hotels 93 years to achieve, Airbnb did in 4 years! Today they have more than 1,500,000 listings in 35000 cities across some almost 200…

Marketing Lessons from Airbnb

The Importance of Lead Nurturing

26 July, 2016

Magicians and marketers have quite a bit in common. To both professions, the hype before the ‘performance’ is quite crucial. The preceding drama sets the mood for what is to follow – the crux of the whole exercise. In a…

The Importance of Lead Nurturing

What Can You Learn From Donald Trump About Marketing?

26 July, 2016

Love him or hate him – you just cannot ignore this man. From a surreal press conference inside Trump Tower in Manhattan, to becoming a Republican nominee, Donald Trump has ran a great campaign. His crazy theatrics and highly questionable…

What Can You Learn From Donald Trump About Marketing?

Inbound or Outbound – that is the Question!

25 July, 2016

Today, marketing is inbound. Inbound marketing has done away with the old ways of marketing – where a marketer would buy ads and email lists and hope for leads to pop up. Now, the trend is to create content that…

Inbound or Outbound – that is the Question!

How to Find Inspiration for Your Blog Content

22 July, 2016

As a fellow content marketer, I empathize with all you bloggers out there. Creating popular content is a tough nut to crack. To increase the website traffic while maintaining the quality of content, you require a constant stream of intelligent…

How to Find Inspiration for Your Blog Content

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