How to Use Hashtags for Social Media Campaigns
Unless you’re living in the caves, you must have come across hashtags – the short links preceded by the pound sign (#) – on social media.
Although frequently misunderstood, Hashtags have become a vital component of social media. The widespread use of hashtags began with Twitter, but has spread to other social networks as well.
Having seen the potential of hashtags for boosting your social media marketing campaigns, it is important to ensure you use them correctly.
Hashtags can be used for different purposes. For instance, you can include a hashtag in a post for improving search ability. Hashtags are effective in tapping into trends, or even creating buzz and conversation regarding your company.
Speaking of boosting search ability, hashtags make things easy for users to sort through the vast information posted on social media networks. Using hashtags, you gain the ability to tap into trending, relevant conversations.
Let’s discuss some ways in which you can effectively utilize hashtags.
Always Use Hashtags in Social Media Posts
Initially started with Twitter, hashtags are now widely used in all social media conversations.
If you’re using hashtags to promote your business, follow the best practices for using them.
A hashtag can be anything ranging from a single word to abbreviations to a full phrase – but, bear in mind, there can be no spaces between the words in a hashtag. Also, you should not use punctuations or symbols in your hashtag except for the # symbol at the beginning.
Create Your Brand Specific Hashtag
You can always step outside the box and create your own hashtag, but make sure that the hashtag that you’re using is actually unique.
No one is going to stop you from using a hashtag that has already been used, but you can run into several problems if you accidentally post a previously used hashtag. It might result in confusion among users who are already familiar with that hashtag in its previous context.
You could also draw negative attention if it previously used in relation to a sensitive topic.
Therefore, research thoroughly before creating and promoting your brand specific hashtag.
Leverage Trending Hashtags
In most cases, it might be a good idea to jump on the bandwagon and leverage the traffic generated by a trending hashtag.
By entering a discussion centered on a trending topic, you can generate great exposure for your brand. However, this technique can go horribly wrong if you are not careful in its usage.
First and foremost, you should make sure you clearly understand the subject and the underlying context of the hashtag. Never make assumptions. Research on how the hashtag is being used. Ensure that your content is relevant to the trending subject. Only then can you leverage the complete potential of the hashtag.
Track and Monitor the Performance
Hashtags can greatly help in driving engagement and exposure.
But if you don’t manage your hashtags properly, you could lost out on tremendous marketing opportunities.
That said, there are numerous tools that can help you to organize and even track your hashtag. Among the most popular tools is Hashtagify.me. Using this tool, you can quickly view related hashtags as well as their popularity.
Tagboard is a useful tool to track the performance of hashtags and how well they’re being used across networks.
Having a proper understanding of hashtag usage can help you to drive engagement while boosting exposure for your brand. Therefore start working on creating effective and powerful hashtags that will proper your brand exposure and generate leads.