Are you Mobile yet?

Wednesday 08th, June 2016

Did you know that a third of online traffic is through mobiles? Smartphones and other mobile devices are fast becoming the preferred method of Internet access. Mobile shopping has overtaken desktop shopping. Mobile searches have long gone past desktop Googling.

People look for information while on the go. Most connections to the internet are through mobile devices. Just letting a regular website load on a mobile phone or tab is not the way to go anymore. It doesn’t load well – the information is all over the place. Navigation is not easy. Images are heavy and take time to load. And there is plenty of content that does not interest someone who is searching for something specific at a particular time.

Google says that people turn to Google for –

“I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. – Google

Think about it – when a person looks at a website while on the go, it is very clear that he is very focused in what he is looking for. He is looking for specific information – maybe an address or a number to call. He is looking for specific product information or maybe working hours. Or he wants to buy something. So one needs to put oneself in the shoes of a searching customer and then plan the mobile version of a regular website. It certainly isn’t a straightforward move from one platform to another.

Moving a regular website to a mobile platform takes some doing.

So if a business wants to keep up with the competition and even beat it, every website needs a mobile-optimized version! Google has a new algorithm which doesn’t include non-mobile friendly websites in their mobile search results! Other search engines are also slowly adopting this!

If these are not enough to convince you to go mobile, here are some more reasons –

  • This is what your customers want – there is no two ways about it!
  • Everyone is mobile these days! Just about everybody!
  • Most people own smartphones. And that translates to easy internet access. It is also an obvious truth that people spend more time on mobiles than any other traditional media device, which even includes the mighty television!
  • A mobile site with mobile-friendly elements has way more transactions happening on it than plain websites. Did you know that mobile users buy more?
  • People search for information more often than not on mobiles, while on the go. Not on traditional desktops. And this calls for quickly loading, easily accessible bits of information.
  • A mobile-optimized page gives you the option of offering customers features like “click to call” making it easier for them – and admit it, works great for you too!
  • Studies have shown that mobile users buy more! People make small and frequent purchases on the phone. To get those customers, you need to have a mobile presence.
  • If you have a great mobile presence, it just makes your brand stand out in a crowd.

Responsive design is the way forward. This is one of the hottest trends in web design right now. What this does is that it allows the same set of codes to render an email or a webpage optimally, regardless of the device it is opened on – be it desktop, tablet, or phone. For example, an email designed for a desktop may have about 7 navigation buttons on the top banner – this is great for a desktop but disastrous for a tablet or a phone. But when the same thing is designed the responsive design way, the page loads based on the screen size of the reader’s viewing device. It might not even display all the 7 navigation buttons, but just those that the owner of the content decides is essential for mobile viewing.

When the page is responsive, it could mean that the content of the email extends lengthwise, or vertically. Calls to action buttons need to be bigger on a mobile phone (small buttons and large thumbs don’t mix) and they need to be placed in relevant positions – so users can see and act on what it is you ask of them. All this means that we work with less space, use fewer words and simpler graphics.

There is a huge advantage to this – with customers getting used to an easy omni-channel navigation, relating to brands on and offline – responsive designs can easily take this to the mobile as well, and give them the same intuitive and gratifying experience regardless of device or location.

One can no longer say that the future is mobile. And that come Mobileggedon, it would make all the difference between being a winner and being left out. That moment is here. The future is here. Google has already drawn that line in the sand. And it up to the world to catch up!

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