5 Tips to Increase Traffic from Social Media
If you analyze your website’s traffic stats, more often than not, it’s likely that social media features in the top three traffic sources. In fact, for websites such as BuzzFeed and ScoopWhoop, social media is more important than search engine and direct traffic.
Today, leveraging social media to drive traffic is one of the biggest challenges faced by B2B marketers. Although social media has the potential to be one of the biggest traffic sources, it also requires the most time and effort to maintain. The occasional tweet or Facebook update isn’t enough to do the trick.
That said, let’s discuss some ways to improve your current social media efforts and start driving more traffic to your website.
Employ High Conversion Keywords
In every social network, there are certain keywords that generate more engagement than others. They’ll attract more clicks and obtain more exposure.
Utilizing them intelligently in your social media updates can dramatically increase the visibility and effectiveness of your posts.
Below are some of the high conversion keywords for that will help you score bigger:
- Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses
- Twitter – Re-tweet, Follow, Social Media, New Blog Post, Check Out, Help, Top,
- LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched
- Google+ – Share, Promote, Increase, Create, Discover
Don’t Ignore the CTA/Link
It might seem obvious, but don’t forget to include a link/CTA back to your website. It not only increases the click through rate, but shows your reader what to do next.
It doesn’t matter how popular your brand is, if you don’t ask them to visit your website, you’re going to fall short of visitors.
Give your visitors a compelling reason to visit your site, and make it easy to do so.
You can use social media as a teaser and include a website link for more information.
This may be difficult on platforms such as Instagram and Vine that doesn’t allow links, but you can always change and redirect people to the link in your bio, as companies like HubSpot do.
Always Include an Attractive Image
It’s really important you use images in your social media posts while sharing content, especially given that the majority of social media users are on mobile devices.
Attractive images capture the visitor attention than text and they also take up more room in the timeline, helping you attract more attention. Also, the right image can help visitors visualize about the content and also makes the post more “shareable”.
Below are some stats, how images affect the engagement:
- On Facebook, posts containing images attract 39% more engagement.
- Post with images on LinkedIn get 98% more comments.
- Images or videos your Twitter posts can increase engagement by up to 200%.
Add Social Media Buttons on Your Blog Posts
It is amazing when you can drive a lot of traffic from your social media channels, but it’s even better when other people do it for you.
You could be missing out a ton of social media traffic if your website doesn’t contain social sharing buttons. Social sharing buttons are those colorful buttons that you normally see around the top or bottom of blog posts that allow you to share the page directly on the social media channels. They provide convenience to your buyer persona and act as a non-pushy tool that encourages social sharing.
Some of the most common sharing tools are SumoMe and Shareaholic.
Stay Active and Consistent
Most brands jump on the social media bandwagon but are guilty of not updating their accounts enough. If you aspire for continuous engagement, the only way to do so is by posting updates and interacting with people on a regular basis. Otherwise, it is likely they’ll forget about you.
Whenever we tell marketers they aren’t active enough on social media, they immediately picture a teenage girl glued to her phone as she posts non-stop selfies and updates on every platform. We then assure them that being active doesn’t require you to dedicate your life to social media.
It’s not necessary you dedicate a chunk of your time on social media. In fact, a handful of posts each day is enough to do the trick.