4 Amazing Lead Magnets That Will Grow Your Business (Like Crazy!)
We’ve all heard about different ways of generating and nurturing leads.
But here’s the thing. Unless you have lucrative lead magnets that promise value for their time, getting leads is a tough nut to crack.
If you intend to grow your business or email list, creating lead magnets can help you a lot. Lead magnets are purposeful forms of content that show potential customers that you possess knowledge about your industry and you have the solutions to their problems. When people visit your website and see the lead magnet, they can derive the knowledge by exchanging their email addresses. Lead magnets are essential to building a targeted email list and giving potential customers a small peek on what your business delivers and how it can help them.
Let’s look at 4 such techniques to create great lead magnets that will leave your pre sales team plenty to work with.
Select an Appropriate Medium and Format
Companies have a variety of mediums and formats to choose from while creating lead magnets. They can be as simple as creating a three-page checklist to an hour-long webinar. Here are some mediums and their formats that you can try:
● Resource Guide
● Email Course
● Video Course
The best lead magnets target a specific audience and solve a specific problem that they are facing.
Sample this: You have a photography business. You want to create a lead magnet that attracts your target customers.
● If your customers are families looking for classy portraits, you can create a guide on how families should be prepared before taking a photo: “What Every Family Member Should Do Before Taking a Portrait”.
● If your target customers are business executives looking to take better public pictures, you can create a checklist titled: “5 Poses Every Business Executive Should Try in a Professional Photo”.
● If you want to make money by educating others on photography, you can create an eBook helping future students improve their skills.
The lead magnets that you develop should be interesting and informative. Most importantly the title and substance of the magnets should grab visitors’ attention and convince them that they need it. Don’t create a boring five-page eBook that only talks about your business and does not address any of the problems that the readers are having. Your lead magnet’s objective should be to please your target audience and prove them that your business is the solution that they are looking for.
While creating lead magnets, make sure that they deliver the value that you promised. If you tell visitors that you have a 10 point checklist ready for them when they sign up and they never get it, then they will no longer trust you and will unsubscribe from your email list. Whatever is displayed on your lead magnet’s landing page should be there in your magnet. If you’ve promised a 20-page eBook, don’t give them 10 pages.
Walk the Extra Mile
Another important benefit of developing catchy lead magnets is that they can become a step in your marketing and sales process.
Do you have an online course to promote? Use a webinar to sell it.
For instance, Joanne has an online course that she wants to sell to people wanting to improve their photography. So she creates a webinar exploring the basics of photography and what viewers should do to improve their skills. At the end, she promotes her online course. She explains people how her course can help them become skilled photographers. She also tells viewers by watching her webinar they can get a discount if they decide to buy the course.: