Monthly Archives: June 2016

Social media is ubiquitous. It’s a universal phenomenon. We’ve been enjoying the benefits of openly communicating with friends, family, celebrities, strangers, and of course brands. The whole concept of businesses interacting with people has changed with social media. Today, brands…

There was a time when companies used to flood the advertising space with tall and unrealistic claims. But this isn’t 1995, is it? Times have changed, drastically. Today, brands are vying for content that is authentic and captivating at the same…

How many times have you entered a restaurant and realized the food is not as per your requirement? You might be looking to spend at a difference price point but the menu might be expensive. So you walk out. And…

When everyone is talking about Millennials, a new generation seems to be slowly gaining ground. They are young (born after 1995). Very independent. They don’t know of a world without the Internet. Very pragmatic and always in a rush. Introducing…

It doesn’t matter whether it is large or small – every business wants their customers to be loyal to them. But how many of them are willing to do what it takes? It’s a different issue altogether. Often business owners…

Beacons are changing the way proximity marketing and location-based marketing work! Retailers have taken to Beacons like fish to water – according to ZDNet, Rite Aid has announced the use of beacons in all of its 4,500 stores in the…

The dynamic nature of a digital market place makes the CMO of any company to be on his feet all the time. He needs to move where the market is going, and not where it has been – a job…

Unless you’re living in the caves, you must have come across hashtags – the short links preceded by the pound sign (#) – on social media. Although frequently misunderstood, Hashtags have become a vital component of social media. The widespread…

Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that banking products are easy to duplicate and at the end of the day, all of them…