Monthly Archives: June 2016

6 Things You Shouldn’t Do on Social Media

30 June, 2016

Social media is ubiquitous. It’s a universal phenomenon. We’ve been enjoying the benefits of openly communicating with friends, family, celebrities, strangers, and of course brands. The whole concept of businesses interacting with people has changed with social media. Today, brands…

6 Things You Shouldn’t Do on Social Media

The Rise of Micro Influencers

29 June, 2016

There was a time when companies used to flood the advertising space with tall and unrealistic claims. But this isn’t 1995, is it? Times have changed, drastically. Today, brands are vying for content that is authentic and captivating at the same…

The Rise of Micro Influencers

Customer Acquisition: How to Attract the Right Customers

28 June, 2016

How many times have you entered a restaurant and realized the food is not as per your requirement? You might be looking to spend at a difference price point but the menu might be expensive. So you walk out. And…

Customer Acquisition: How to Attract the Right Customers

Marketing to Gen Z

28 June, 2016

When everyone is talking about Millennials, a new generation seems to be slowly gaining ground. They are young (born after 1995). Very independent. They don’t know of a world without the Internet. Very pragmatic and always in a rush. Introducing…

Marketing to Gen Z

How to Earn Your Customers’ Loyalty

27 June, 2016

It doesn’t matter whether it is large or small – every business wants their customers to be loyal to them. But how many of them are willing to do what it takes? It’s a different issue altogether. Often business owners…

How to Earn Your Customers’ Loyalty

The Beacon Advantage

27 June, 2016

Beacons are changing the way proximity marketing and location-based marketing work! Retailers have taken to Beacons like fish to water – according to ZDNet, Rite Aid has announced the use of beacons in all of its 4,500 stores in the…

The Beacon Advantage

How to Use Hashtags for Social Media Campaigns

23 June, 2016

Unless you’re living in the caves, you must have come across hashtags – the short links preceded by the pound sign (#) – on social media. Although frequently misunderstood, Hashtags have become a vital component of social media. The widespread…

How to Use Hashtags for Social Media Campaigns

5 Ways Banks can retain Customers

23 June, 2016

Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that banking products are easy to duplicate and at the end of the day, all of them…

5 Ways Banks can retain Customers

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