3 Content Curation Techniques for Social Media Folks

Friday 13th, May 2016

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Content marketers know – what a herculean task, content curation is! But it is the heart of a good content marketing strategy.

By effectively utilizing content curation you can increase your brand audience, and once you develop a large following, curated content takes you to the higher levels.

If you take aside the time consumed for finding quality content, curation is pretty simple, if you ask.

With a few good strategies in place, you can complete the task in a short time.

1. Use a Content Discovery Tool

Most of the social media experts use tools for getting fresh content for their social media pages. Tools help people to achieve their tasks quickly and efficiently without having to search manually. Of course, you need to evaluate and ensure if the content reflects your brand objectives and whether your audience will find it relevant.

Below are some tools that are efficient in content curation


Pocket is an application with a bookmarking service that allows people to save content directly to the dashboard. You can save content from social media such as Facebook, Twitter and others.

Some who loves organization will love pocket. It saves all the content and neatly organized into categories and later you can browse through the saved content with ease.

Pocket also has inbuilt sharing options and you can share it directly from your dashboard via email, Facebook or Twitter. Also the trending content is placed under the Recommendations section. It’s a great tool since you can sync all your content across platforms.


Breaking news and current affairs will be at your fingertips with Storify application. Storify aggregates news content, event news, campaigns, memes from various social media sites for any given brand.

You can create stories of your own or edit stories that are already published with this application. Most interesting thing about Storify is that you can publish your content almost anywhere, including social media channels and websites. Also, when you share a story, everyone who’s mentioned in the article is automatically notified – an important feature to track the number of shares.


DrumUp is a great social media management tool that lets you find content based on keywords you want to rank. It is particularly helpful when you’re using social media pages for increasing engagement.

You just need to enter the keywords into the settings of the application and DrumUp will take of the rest. You can also add multiple accounts to the dashboard – if you’re managing various social media accounts.

It also offers a handy plugin for Chrome to schedule content ahead of time which you can share it on Facebook, Twitter and LinkedIn.


Feedly is essentially an RSS reader that allows you to keep pace with a variety of RSS feeds to choose from. You can browse content on large publications, websites, social media and even YouTube channels.

Once an RSS feed is added, you can categorize it and wait for the content to start flowing in. Feedly lets you to share something you read and can be integrated with a number of applications such as Trello and Evernote.

2. Leverage Social Media Networks

As a social media executive, you ought to keep an eye on all the conversations that are happening about your brand, and you also need to participate in the discussions.

Once you start interacting with them, you can notice a lot of interesting things that your audience might be providing. You shouldn’t hesitate to incorporate these ideas into your content marketing strategy. Of course don’t lift someone’s ideas as such, but modify them as per your requirements.

This serves 2 goals: You will never run out of good content; your audience will appreciate you for implementing their ideas.

3. Involve your audience

Your audience can be a great source for finding content. When you’re using Twitter, you can start Twitter chats, tell-all questions to get engagement from your audience. Once the chat is over, you can go through the comments looking for interesting ideas that can be helpful for your content strategy. Similarly you can do this for LinkedIn and Facebook.

As far as social media, it’s about hitting two birds with one stone. Place an eye on your blogposts and track the user comments. Respond when and where necessary.

Audience interaction is great for 2 reasons: they get the answers for the queries and the satisfaction that their opinions are not going unheard.

Content curation strategies are really effective. In addition, you should also track and measure the results to determine where you stand among the competition.


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