Top 5 Benefits of Social Media Marketing

Friday 22nd, April 2016

Sharing content with your followers isn’t the only benefit of social media for business.

Companies all over the world are discovering new ways to leverage social media for their online promotions.

According to HubSpot, 92% of the marketers suggested that their social media efforts have increased their brand visibility, while 80% of them indicated that their social media efforts have increased website traffic.

These stats reveal a huge potential for social media marketing to increase their sales. Yet, many businesses are still wary of using it owing to lack of understanding and a steep learning curve.

If you’re wondering whether social marketing is worth the effort, we’ve listed some of the benefits that will help you make the switch.

Increased Brand Recognition

Your social media channels are your brand’s voice. With the help of social media, you can showcase your firm’s products/services, post updates about your events, company culture etc.

This not only targets the audiences, but also engages them and helps businesses to promote their brands. It’s important because it simultaneously makes you more accessible to new customers and more familiar to your existing customers.

For instance, a Twitter user can hear about your company for the first time, or a dissatisfied user might get better acquainted with your brand after seeing you on multiple social networks.

Either way you social media presence improves your brand presence and recognition in a formidable way.

24×7 Accessibility

Social media networks are accessible 24×7 provided you have internet connectivity. You can share information, images, updates and events at any time. Also customers get the benefit of contacting you anytime they want.

Many firms actively resolve user queries on social media particularly Twitter. Amazon, for instance holds contests, solves user grievances etc. This way a deeper connection is established with your customers.

More Opportunities to Acquire New Customers

Every post that is shared is a potential opportunity to convert new customers.

Every blog post, image or a video is a chance for someone to react, and every reaction leads to a site visit and a possible conversion. Even if every reaction doesn’t lead to a conversion, a positive interaction builds the goodwill of your company and will eventually convert.

Though the expectations can be huge by a long shot, the sheer amount of opportunities that social media offers is too good to ignore.

They are not wrong when they say, ‘opportunity’ is the first element of any action.

Better Search Rankings

Google search algorithms are always getting updated and they put a lot of importance on social media presence while determining the search engine rankings. It’s no longer enough to update your Meta tags and optimize your site. Social media presence has become mandatory for any business looking to rank higher.

Business that are active on social media send out a ‘brand-signal’ to the search engines that speaks of your brand’s credibility and trust-worthiness. Hence getting on the social media bandwagon will not only bring you closer to your customers but also improve your search engine rankings.

Improved Customer Insights

Social media gives you a window to gain valuable information about your customer behavior and their interests. You can monitor the comments to see what the audience perception about your business is.

Tapping into their interests, you can generate content accordingly thereby increasing the audience engagement. Your customer information is valuable and should be taken into account while designing your products and services.

Conclusion

If you’re not active on social media, it’s time you created a business profile. The longer you wait, the more you got to lose.

Social marketing when implemented correctly, has a tremendous potential to attract customers, generate more traffic and conversions. So stop thinking and start working!

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