5 Tips to Write a Killer Tweet to Engage Your Audience

Monday 11th, April 2016

Twitter has established itself as the ultimate micro blogging website for sharing and exchanging content. It has far left behind Reddit and Digg to become the second most consistent way to generate website traffic after Facebook.

On an average, 6000 tweets appear every second which makes 360,000 tweets per minute and 500 million tweets per day!

Impressive stats, isn’t it?

Theoretically, Twitter should be one of the most powerful tools in your content marketing strategy. Yet some bloggers face a very lukewarm response to their Twitter promotions.

According to a study by Rand Fishkin of Moz, the average CTR of the links that you tweet is only about 1% – meaning if you have say, 1000 followers, you’ll get only 10 clicks for your tweet.

You may ask, so why bother for this 1%?

There is another way in which you can grab eyeballs. You need to make your visitors to share your content. By sharing, more the number of people sharing your content, more will be your website traffic. But, even that isn’t easy. Bummer eh?

There are some great techniques by which you can effectively craft your tweets so that they induce people to share your content.

  1. Sell Your Headline

David Ogilvy once said,

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. “

People need a good reason to click on your link. A reader is faced with number of choices- if the title isn’t good, he will ignore and move on. While writing headlines, you should always remember the 2 things-

  • A poor headlined post will never be opened.
  • Headline is the only informative thing that people see on Twitter.

It’s also worth observing that a superbly-written headline can generate immediate retweets, even if it’s obvious that the reader hasn’t gone through the content. So if you want to improve the number of clicks and visitors to your website, make sure to write a catchy headline.

  1. Include Relevant Hashtags

Hashtags are powerful tools that can dramatically increase your target audience and can tap into relevant conversations.

Tips to be followed while using hashtags:

  • Focus on keywords that are relevant to your business.
  • Identify popular events and use hashtags that connects your business in an organic way.
  • Don’t use more than 2 hashtags for every tweet. If you add too many of them, you’ll end up as spam.

Always use relevant tags to drive the right kind of traffic to your site. You don’t want to end up wasting your resources for nothing.

  1. Create Shareable Content

If a reader has followed you, he/she expects some value in return. You need to constantly feed your followers with good quality content that is worth sharing.

Once the content is useful for your reader, most probably it will be shared. The content that is shared adds value to the person in front of all his followers. Therefore the ideal content will result in a share with a comment like “Hey, look what I just found!”

Shared content allows people to position themselves as wise and experienced people in the eyes of the followers. Hence the content that is helpful will promote itself with no particular effort from your side.

  1. Include Visuals, GIF and Video

Still images, GIFs and videos can dramatically increase your engagement rate for the tweets. According to a study, tweets with images are 94% more likely to get retweeted and 89% more likely to get a favorite when compared to tweets without images.

So what kind of images you can put?

The best answer would be ‘relevant’ ones. If you tweet is about a report or a static filled article, then include an image of a graph. Or if it’s a general topic then include a stock photo that goes in sync with the content.

Twitter is a great place to share, have some fun and express your brand’s personality, and using images is a smart way to do that.

  1. Don’t Shy From Asking

So you want your content to be shared? Go ahead, ask for it!

You can include a call-to-action at the end of your tweet and if your content is awesome, you can expect an increase in the number of re-tweets. Would you lose anything if you ask? Definitely not! If you need to produce results- you got to ask for RTs and favorites.

Crafting tweets is not as daunting as it might seem. You need to have your audience in mind whenever you’re tweeting and you’ll definitely see your Twitter audience increasing!


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